“If there’s one thing an effective empire builder needs, it’s a good map. Microsoft’s map for reshaping and reviving the world of business software can be found on floor two of Building Four on the company’s campus, in the office of a technology strategist named Norm Judah. The map itself doesn’t look like much. If anything, it resembles a microchip design or possibly an org chart gone mad. But this poster-sized piece of cardboard is nothing less than a schematic of how business works. Not how Microsoft works. How business works.” Read the article at Fortune.