Home > Multimedia, AV > From Cinepak to H.265: a Brief History of Video Compression From Cinepak to H.265: a Brief History of Video Compression Thom Holwerda 2009-12-22 Multimedia, AV 6 Comments “Today’s video-rich Internet wouldn’t be possible without highly efficient compression. Ars rewinds the history of digital video compression to help understand how we arrived at the land of YouTube and Hulu.” About The Author Thom Holwerda Follow me on Twitter @thomholwerda 6 Comments 2009-12-22 3:22 pm panzi H.265? Did I miss something? 2009-12-22 3:32 pm yanik I think you missed the article 🙂 2009-12-22 4:22 pm geleto And let’s not forget that google acquired On2 – the makers of the VC-8 codec which was supposed to “surpass H.264, VC-1, Real Video in Quality and Performance” An open, patent-unencumbered video codec is in google’s best interest. So H.265 may get some competition from google. 2009-12-22 6:59 pm aaron I’m hoping to hear and see more support for the above codecs on sites such as BBC iPlayer and YouTube. I can only think of a bad future for projects that depend of H264 while there are many patents. http://www.mpegla.com/main/programs/AVC/Pages/PatentList.aspx 2009-12-22 11:18 pm darknexus I don’t think, in the end, that many smaller projects will have a choice. The terms the MPEGLA are trying to force on H.264 licenses go way beyond ridiculous. A patent-free and open video codec is in everyone’s best interest, but a large and important project needs to get behind it first. Something like Youtube. Otherwise, we’ll never see hardware Theora decoders which is a shame, as Theora 1.1 is finally impressive. Without hardware decoders, Theora will never take off the way it should, and the same for VP8 or whatever name Google ultimately gives that codebase though the name Google behind it might give that one a major edge. 2009-12-23 12:43 am StephenBeDoper The terms the MPEGLA are trying to force on H.264 licenses go way beyond ridiculous. I can only assume that no one who works for the MPEG-LA has ever heard of GIF, LZW, or Unisys.