Sweden axes new word after Google intervenes

The Swedish Language Council wanted to list ‘ungoogleable’ as a new word. Google didn’t like it. “The word was to be used to describe something ‘that you can’t find on the web with the use of a search engine’, according to the Language Council. However, Google was less than thrilled that a word based on its name had been highlighted by Sweden’s ‘official language cultivation body’. Google wanted the council to specify that the word’s definition only covered searches performed using Google, and not searches involving other search engines.” Sadly, the Council decided to scrap the word altogether. Google, get your filthy paws off our languages. It seems like large corporations love to exert pressure on language – Apple tried something similar a few years ago with the abbreviation ‘app’, something which I exposed for the idiocy that it was. I will use whatever words I damn well please, and so should everyone else. The Swedish Language Council shouldn’t even have acknowledged Google’s ridiculous request with a response.

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