Google sets plan to sell users’ endorsements

Dick move extraordinaire by Google.

On Friday, Google announced an update to its terms of service that allows the company to include adult users’ names, photos and comments in ads shown across the Web, based on ratings, reviews and posts they have made on Google Plus and other Google services like YouTube.

When the new ad policy goes live Nov. 11, Google will be able to show what the company calls shared endorsements on Google sites and across the Web, on the more than two million sites in Google’s display advertising network, which are viewed by an estimated one billion people.

If a user follows a bakery on Google Plus or gives an album four stars on the Google Play music service, for instance, that person’s name, photo and endorsement could show up in ads for that bakery or album.

Luckily, we have an opt-out. Go to this page, remove the checkmark at the bottom of the page, and done – Google won’t be abusing your personal information for endorsements.

54 Comments

  1. darknexus 2013-10-12 12:26 am EST
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