Now we can confirm that Microsoft will be completely dropping the “Nokia” branding from their devices, leaving “Lumia” as the hero brand for upcoming devices. In fact we understand that the Lumia 830 and Lumia 730 will be the final two devices to launch with “Nokia” branded on the phone. Future devices will most likely carry the “Microsoft” name along with “Lumia”.
Furthermore the document also reveals that Microsoft is shying away from placing the Windows Phone logo next to their devices in promotions and advertisements, and will instead place the standard Windows logo alongside them (sans the “Phone”). In fact we understand, from a source with knowledge of the plans, that this is part of the preparation to leave the “Windows Phone” logo behind, as part of a gradual phase out of the Windows Phone name (and OS) which will merge with the desktop version of Windows in the upcoming updates (i.e. no Windows Phone 9).
So, we now not only live in the crazy world where a version 1 Google product looks (and seems to work) way better than the comparable version 1 Apple product, but also in a world where Microsoft has a very simple naming scheme, and Apple just unveiled the Apple Watch, Apple Watch Sport, and Apple Watch Edition.
I will miss my worn-out Windows Mobile PocketPC Embedded 2003 Compact Standard Edition CE Service Pack 2 Pro jokes, though.