I have a confession: I’m the proud owner of an iPhone 6. In fact, it’s now my full-time device. After using Windows Phone on and off since its introduction in 2010, I’ve grown frustrated enough to give up and switch back to iOS fully.
I’m the resident Microsoft expert here at The Verge, and for years I’ve switched between Android, iOS, and Windows Phone to check out new apps and how each platform is progressing, but it’s now clear Windows Phone is being left behind. I’m not alone: Ed Bott, a fellow technology writer, has also given up on Windows Phone, and Microsoft has left its loyal customers frustrated by focusing on iOS and Android. Microsoft may have made some significant changes to Windows Phone this year with the 8.1 update, but like the many previous versions and updates I’m still left waiting for more. I’m through waiting.
I was a loyal Windows Phone user from day one – bought a 7.x device on launch day, and an 8.x device on launch day – but it’s clear to just about everyone by now that the platform has failed. I doubt there is much of a future for Windows Phone as a separate entity. Windows-proper on PCs will continue to do well, but Windows on phones and tablets is starting to look more and more dire by the day.
With the Nokia purchase, Windows on phones/tablets may well be Microsoft’s biggest financial blunder in its history.