Would you pay thousands of extra dollars for an Apple gadget made of gold?
Perhaps not, but the company is betting that at least some people will. Its Apple Watch Edition is made from 18-karat gold and will likely be very expensive – think thousands of dollars expensive – despite offering little to no extra functionality over the aluminum and steel models. Who would pay for such a thing?
Well, just ask Vertu.
Somehow, I don’t think many people are going to pay thousands and thousands of dollars for a watch, only to realise that everybody and their dog has the exact same one for 350 dollars. But hey, what do I know – I’m not rich.
OK, first, I know it is going to be flawed but it will have some valid arguments somehow.
If you live on USA or anywhere besides Germany (hint, Autobans) what improvements a more powerful engine will bring to your drive experience? You are limited to less than 75 mph on about +95 % of all faster lanes and any new engine is totally able to handle this with easy (I know there are places where it goes up to 85, but it is irrelevant as most new engines cope with that as easily). So why buy a more expensive one that also will consume more gas? Why pay for a more luxurious interior, better finishing or anything not strictly needed?
Simply answer: because people see value on things we don’t, some even ridiculous to our eyes, and because they can. No matter how stupid it may look to us, people will find a reason/feeling to back the buying decision. End of story.