Kevin Lee calls it “Steve Jobs Syndrome.” As the former head of product strategy and user experience design at Samsung Design America, Lee watched as the $100 billion Korean tech giant wrote check after check to countless Western design firms to develop future products for the Korean company. The designers would dig in their heels, refusing to budge on their grand idea or see how it might fit into Samsung’s vast production line. And Samsung management would either discard the idea entirely, or water it down so much that the product became another meaningless SKU in the hundreds of products Samsung sells today.
The ‘Steve Jobs Syndrome’ thing makes no sense – clicks! Clicks! Clicks! – but the rest looks accurate. You can’t buy taste – the rumoured one million gold Apple Watches are proof enough of that.