The latest numbers from market research firm IDC’s Worldwide Quarterly Tablet Tracker show that Apple remains the largest vendor in a declining tablet market, shipping 10.9 million iPads in the second quarter of 2015. While the iPad continues to be the best-selling tablet, its worldwide market share fell below 25% as Apple faced increased competition from low-cost rivals Lenovo, Huawei and LG.
With phones hitting 5.5-6.0″ now, there’s very little need for tablets.
Most tablets out there are already good enough for the content consumption things they were designed for. People watch video (Netflix, Youtube, etc..), listen to music, read books, browse the web, email and use social media apps on tablets. All Apple tablets (especially since the iPad 2) are more than sufficient for these things. Most Android tablets since the Nexus 7 are also more than sufficient for these things too. Users will be holding on to these devices for a longer period of time just like they are holding on to PCs/laptops for longer.
The big revolution in tablets came in 2010 when the original iPad was released. Since then it’s been minor, incremental bumps.