A bit of a fluff piece, as these articles tend to be, but still a fun and great read.
“No. 1, the importance and value of great hardware has not diminished in any way,” he said. “Across the board, our goal is to make the best in the categories we choose to compete in. It’s what we’re doing and it’s reflected in customers choosing our products over anyone else’s. So I do think people are showing with their choice that they do value quality and beauty of the hardware and that is not diminishing.”
“I have never heard anyone say, ‘Because I like to keep my stuff in the cloud, I will take a cheap piece of hardware and I want it to be ugly.’ All things being equal, of course, nobody wants that,” Schiller said.
While I personally believe Apple’s software leaves a lot to be desired, and even though Apple sometimes makes absolutely ridiculous hardware choices (5400RPM? Seriously?), there’s no denying that when it comes to the sheer feel of Apple’s hardware – such as my iPhone 6S, or retina MacBook Pro – they really are in a league of their own. They say the latest Galaxy phones and the new Nexus 6P come close, but I haven’t used them yet.
In any event, especially compared to other PC OEMs, Apple is so far ahead it’s not even a contest anymore, really. Let’s hope Microsoft’s hardware efforts finally – finally – lights a few fires.
and other comments.
Well, my now displaced 2012 15in MBP now runs CentOS like a dream.
The hardware is great. I say that as someone who has been in this industry since 1975 writing software and desiging hardware.
It takes a lot of abuse that other laptops (and my junk drawer contains plenty of evidence) just don’t get anywhere near.
I hear ‘but all Apple kit is outrageously expensive!!!!!’
Sure it is expensive. But you get what you pay for. I’ve had equally expensive Dell’s that won’t stand up to the treatment that I seem to dish out these devices.
The nearest ones are the old Thinkpads. Not the newer Lenovo ones but the proper IBM ones.
I recently bought a 2015 MBP. As usual moving everything from the old one to the new was as easy as ever. Connect up the time machine backup disk and away you go. Boy, is it fast. The PCI-E Storage makes the SSD’s on the old one seem like floppies. I think a lot of other high end laptops will have this storage very soon.
My only gripe is the lack of ports. (see  below.)
2xUSB3 + Thunderbolt + HDMI is not that great expecially for a device in this price range. After using it for a month, my usage has changed. I find I don’t need many more. A cheap 4 port USB-3 hub solved the connection of my KB and Mouse. I don’t like BT peripherals. It powers my 4K display so photo editing is a dream.
So it isn’t perfect but in 23 years of using Laptops, this is by a long way the best Laptop I’ve every had.
I agree with Thom that sometimes the Apple software leaves a lot to be desired but on the whole the package works very well.
Over the years, I’ve owned/used laptops from DEC, Compaq, HP, Lenovo, Asus and Dell. My current work machine is a maxed out HP Elitebook 8770W.