Apple announced on Thursday that it was working with the entertainer Will.i.am and two veteran TV executives, Ben Silverman and Howard T. Owens, on a new show that will spotlight the app economy.
“One of the things with the app store that was always great about it was the great ideas that people had to build things and create things,” Eddy Cue, Apple’s senior vice president of Internet software and services, said in an interview.
So a series about overworked, stressed out, underpaid, barely getting by developers who are at the mercy of Apple’s approval and rejection process, and who worry about Apple stealing their idea, banning them, and then implementing said idea in iOS+1?
So a drama, then. I’m sure 2009, when apps still mattered, is going to love this.
It could be a very interesting series. I have to wonder though, there are many more struggling than there are flappy birds, we this be reflected in the show or will they just hand select success stories? I’m sure apple has lots of insight to offer, however their involvement really makes me wonder whether there’s any possibility for the series to be true to life if they can’t refrain from exercising editorial control over the negative sides of apple and the app economy.
Thom, you are a real poet.
A tv show made by Apple about Apple’s app store. Not going to turn into a thinley valed infomercial at all. No sirry.
Sounds to a latinamerican soap opera…
OR to a greek tragedy!
of how narcissism permeates Apple’s culture.
jej… yeah, I was just thinking “Gee, can they be *any* more self centered!?….”
Careful there, the Apple Cult may take that as a challenge…
They might. I’ll bring the popcorn if you get the beer.
The developer side of Apple’s Great Wall is going down, and They’re busy ‘corralling’ more clientele?
A lot of apps are written by agencies that get paid handsomely by people that don’t make any money on the app store.
As per usual much like a Gold Rush the only people making money are the people selling shovels.
But Thom, apps do matter. That’s why Microsoft and Blackberry have had so much trouble. They don’t have the apps people want or need. A platform is nothing without software for it to drive.
If Apps don’t matter, don’t use them. Just avoid them, right? Funny how even the ‘open’ platforms focus on how many apps they have. Notice how the customers focus on all the apps they don’t have. Your OS choices might seem open but you are probably hooked into all the same services and products as your not-so-open (Apple) neighbors.
The irony of ‘open’ android being owned by google and used to further it’s data mining operations is not lost on me. Your anti-apple righteousness looks ridiculous as you mortgage your every move and action and personal datapoint to the intrusive advertising beast that is google.
I agree anything produced by Apple is going to further their marketing, of course – they are the last company that would shoot themselves in the foot with marketing or social media. This isn’t microsoft we are talking about – Apple actually knows how to market and release a product.
OK, now just go ahead and create a religion.
They’ve already got the perfect logo.
Plus would also avoid the current hassle with tax dodging.
Might also give them cheap early morning TV time for the new series.
Let’s sing: Oh Lord, won’t you buy me…
Nah, that’s not NEARLY lame enough, lazy enough, or lowest-common-denominator-pandering enough. My bet is that it will be a paint-by-numbers police procedural, with the “twist” that the protagonist will solve every crime using an iOS app. And whenever they’re confronted with a problem, the protagonist’s response will be “There’s an app for that!”