I downloaded the new Gboard for iOS today, and have been really enjoying it so far. Along with wondering about what Google will tell advertisers now that they can read every single thing I type, I came to the realization that pretty much every major function of my iPhone has now been taken over by Google software.
I use Google products for email, search, photos, maps, and video. Gboard effectively puts Google inside every app I use that requires me to type, from texting to taking notes. The only activity that isn’t really mediated by the search giant at this point are voice calls, although in the past I have used Google Voice.
This is why, despite rumblings, we’ve not yet seen Apple allowing iOS users to set default applications.
The day Apple allows this, we’re going to see a whole lot of Google iPhones.
The smart move would be for Apple to just allow the defaults to be changed. People are already dealing with other services even without that ability. Personally, in my area, Apple services seem to work better than Googles, particularly transit directions. That said, I’ve been in many more areas where this is most definitely not the case.
I like Apple products. For the most part, they fit me and they’ve been rock solid. Some of the decisions driven by marketing though, I’ll never understand and this is one of them. It’s such a small thing to allow this now. People ave already chosen their services whether Google, Apple, or Microsoft for that matter. Apple have lost this battle. They’d be better off admitting it.