I downloaded the new Gboard for iOS today, and have been really enjoying it so far. Along with wondering about what Google will tell advertisers now that they can read every single thing I type, I came to the realization that pretty much every major function of my iPhone has now been taken over by Google software.
I use Google products for email, search, photos, maps, and video. Gboard effectively puts Google inside every app I use that requires me to type, from texting to taking notes. The only activity that isn’t really mediated by the search giant at this point are voice calls, although in the past I have used Google Voice.
This is why, despite rumblings, we’ve not yet seen Apple allowing iOS users to set default applications.
The day Apple allows this, we’re going to see a whole lot of Google iPhones.