John can argue all he wants that this is all somehow in the best interest of customers by virtue of it being great business for Apple, but it simply isn’t true. It also won’t be a hill that many customers will die on at the point of sale. People will not buy into Lightning headphones, they will put up with it. This transition will be painful and difficult because of just how thoroughly entrenched the current solution is, how little the new solution offers, and how many complications it adds for customers. Nilay is correct, it is user-hostile, and it is stupid.
But hey, it’s great for Apple.
I have very little to add here, other than dongle, and a plea: can somebody finally give me a valid reason for removing the 3.5mm jack? I’ve heard nonsense about waterproofing (can be done just fine with 3.5mm jack), battery life (negligible, unlikely because of the location of the assembly, entirely and utterly eclipsed by making the battery like 0.5mm thicker), cost (…seriously? That’s the best you can do?), or thinness (oh come on, the iPhone 6S is 7.1mm thick – it will take a miracle for the iPhone 7 or even 8 or 9 to be thinner than 3.5mm).
As far as I can tell, there are only downsides.