How Apple scaled back its titanic plan to take on Detroit

Apple Inc. has drastically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that, for now, no longer includes building its own car, according to people familiar with the project.

Hundreds of members of the car team, which comprises about 1000 people, have been reassigned, let go, or have left of their own volition in recent months, the people said, asking not to be identified because the moves aren’t public.

I never quite understood why Apple was building a car when you look at the state of their software and their hardware (except for the iPhone’s hardware). Fix that stuff first, before designing and building something that can actually quite easily kill people.


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