Vlad Savov, the tech reporter with the most awesome name in the industry, hits some nails on their heads:
Many of us have been talking our way around this issue for the past week without directly confronting it, so I feel like now’s as good a time to address it as any: Apple’s new MacBook Pro laptops are not designed for professional use.
This should come as no surprise to those who’ve long perceived the Mac platform as inward-looking, limited in compatibility, and generally worse value for money than comparable Windows alternatives. Pros are smart with their tools and their money, after all. But the change with Apple’s 2016 generation of MacBook Pros is that those downsides have been amped up – more expensive and less compatible than ever before – to an extreme that exposes the fallacy of the continued use of the Pro moniker. These are Apple’s premium laptops, its deluxe devices, but not in any meaningful way computers tailored for the pros. A MacBook Pro is now simply what you buy if you’re in the Apple ecosystem and have a higher budget and expectations than the MacBook can fulfill.
Basically exactly what I said last week.
So who is pro?
We’ve seen apple shift away with visible symptoms.. eg
* Poor testing leading to WiFi not working for 6 months+
* 4k monitors breaking with Sierra
* Keyboards becoming not suitable for moderate to intense use
* Ports relevant to today’s professional use (vs coffee shop emailing and bed time browsing)
* Loss of digital audio out
* less Transparency around known bugs and fixes
* announcements all about new emojis ….
* Uses high quality high performance components
* Actually designs the kit .. not throws it into a case
* has OS-hardware working together properly
Not dell not lenovo not hp …
And anyone smaller always seems a worry re sustainability
If I was leading apple my strategy would be to visibility target a demanding audience .. creatives… developers .. scientists … And let consumers buy into the high bar that sets if they want to…