The past few years haven’t been great for the luxury watch market. Economic downturns, currency devaluations, and the development of the smartwatch – once poised to be the next major tech sector following the smartphone and tablet – helped usher in two years of declines in sales and profits for the Swiss watch industry. The common narrative was that the watch industry was being killed by smartwatches and was ultimately doomed. But much like the introduction of quartz watches in the ’70s, which nearly decimated the luxury watch market, Switzerland rebounded and is now growing once again.
It was kind of cute to see 20-something Apple bloggers predict the end of mechanical watches because of Apple’s wrist calculator.