Google Glass 2.0 is a startling second act

What they didn’t know was that Alphabet was commissioning a small group to develop a version for the workplace. The team lives in Alphabet’s X division, where Glass was first developed as a passion project of Google cofounder Sergey Brin. Now the focus was on making a practical workplace tool that saves time and money. Announced today, it is called Glass Enterprise Edition.

That’s what Erickson wears every day. She works for AGCO, an agricultural equipment manufacturer that is an early adopter of Glass EE. For about two years, Glass EE has been quietly in use in dozens of workplaces, slipping under the radar of gadget bloggers, analysts, and self-appointed futurists. Yes, the population of those using the vaunted consumer version of Glass has dwindled, tired of being driven out of lounges by cocktail-fork-wielding patrons fearing unwelcome YouTube cameos. Meanwhile, Alphabet has been selling hundreds of units of EE, an improved version of the product that originally shipped in a so-called Explorer Edition in 2013. Companies testing EE – including giants like GE, Boeing, DHL, and Volkswagen – have measured huge gains in productivity and noticeable improvements in quality. What started as pilot projects are now morphing into plans for widespread adoption in these corporations. Other businesses, like medical practices, are introducing Enterprise Edition in their workplaces to transform previously cumbersome tasks.

They obviously followed my advice from way back in 2014, well before the Enterprise Edition was announced. Totally.

In all seriousness, this is the perfect market for devices like Glass. I don’t feel like these kinds of devices have much of a place in our personal lives, but in our professional lives it can improve safety quite a bit by giving people access to information that would otherwise require them to look away from what they are doing.


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