“For us, all of a sudden, music is the No. 1 priority of the company,” Rob Schoeben, Apple’s vice president of applications marketing, told Reuters. “We’re trying to be a part of the music evolution overall” he said. Our Take: I wonder where that leaves Apple’s Mac OS X. While Apple always was and remains a hardware company, MacOS was always at the core of the whole deal. Is the Mac OS X and Macs of the future going to serve merely as the platform to do the “music stuff that sell” instead of being the main focus of the product line? This reminds me a whole lot of Be, Inc.’s focus shift to Internet Appliances and the grandual demise of BeOS.