Apple Archive

Apple chiefs discuss strategy, market share

Great interview with Apple's executives.

When Apple got into the mobile business, it was Nokia’s world. The Finnish company was considered something of a miracle worker. "I'm old enough to remember when Nokia had margins of 25 percent, and there was absolutely no way they were going to be dislodged from their leadership position," says Kuittinen of research firm Alekstra. Says Cook, "I think is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die."

Quite true. If a fingerprint scanner and a 64bit ARM chip are innovation, time will tell, but for now, Apple is surely still atop of its game. The amazing load of iOS 7 application updates and the rapid adoption of Apple's latest is testament to that.

AnandTech’s iPhone 5S review

The only review of the iPhone 5S you'll need to read - AnandTech's.

At the end of the day, if you prefer iOS for your smartphone - the iPhone 5s won't disappoint. In many ways it's an evolutionary improvement over the iPhone 5, but in others it is a significant step forward. What Apple's silicon teams have been doing for these past couple of years has really started to pay off. From a CPU and GPU standpoint, the 5s is probably the most futureproof of any iPhone ever launched. As much as it pains me to use the word futureproof, if you are one of those people who likes to hold onto their device for a while - the 5s is as good a starting point as any.

It's a crazy world where the future of Apple becomes apparent not in its software, but in its hardware. The 5S looks like a significant step forward, and in my view, hints at a future where Apple's laptops and maybe even desktops will be powered by ARM, not x86. If I had the spare cash, I'd plonk it down for a 5S in a heartbeat - as it stands now, I have no way of testing iOS 7 myself.

iOS 7 released

As most of you using iOS already know, iOS 7 has been released today. While you're all busy updating, I dove into some reviews of Apple's latest, and I think I like this conclusion by The Verge best.

Today, as it rolls out to users everywhere, iOS 7 is still on most levels the same operating system it's been for six years. Meanwhile Android has become a fun, efficient, flowing operating system that makes it easy to move data between apps, easy to share things, and easy to see only the information you need at the moment. Where iOS 7 still feels like jumping in and out of a series of apps, the best moments of using Android make it feel like a cohesive, unified platform. There's no question iOS 7 has the foundational strength to match that experience, but Apple has to throw open the doors and let its huge ecosystem build on that potential.

iOS has always been an excellent operating system, and iOS 7 remains an excellent operating system. But if Apple's goal was to match the power and flexibility of its rivals, iOS 7 feels very much like the beginning of a project rather than its conclusion.

iOS7 before and after pictures

Interesting site that compares iOS 6 applications to their iOS 7 counterparts.

A few things stand out. First, while I dislike the look of iOS 6 applications, they at least look a lot less confusing than their iOS 7 counterparts - easier to read, clearer buttons, better contrast in the colour palette, that sort of thing. Second, many of them, like iOS 7 itself, are quite bright. I'm used to the darker colours of Windows Phone and Android, and iOS 7 is a heck of a lot brighter. Three, there's a lot of Holo and Metro influences in there.

I have actually played with several of the iOS 7 betas, and found none of them particularly convincing. This look has a lot of growing up to do.

Apple: new iPhone not storing fingerprints

Apple's new iPhone 5S, which comes with a fingerprint scanner, won't store actual images of users' fingerprints on the device, a company spokesman confirmed Wednesday, a decision that could ease concerns from privacy hawks.

Rather, Apple's new Touch ID system only stores "fingerprint data", which remains encrypted within the iPhone's processor, a company representative said Wednesday. The phone then uses the digital signature to unlock itself or make purchases in Apple's iTunes, iBooks or App stores.

In practice, this means that even if someone cracked an iPhone's encrypted chip, they likely wouldn't be able to reverse engineer someone's fingerprint.

This seems relatively safe - but then again, only if you trust that government agencies don't have some sort of backdoor access anyway. This used to be tinfoil hat stuff, but those days are long gone.

I dislike the characterisation of privacy "hawks", though. It reminds me of how warmongering politicians in Washington are referred to as 'hawks", and at least in my view, it has a very negative connotation.

Apple announces new iPhones

Apple's event is going on right now - and most of the new stuff already leaked weeks and months ahead of time. So, we're getting an iPhone 5S, an iPhone 5C, and iOS7 will be available later this month. I like the design of the 5C more than of the 5S; it's more playful, colourful - harking back to the coloured iMacs and PowerMac G3s. Too bad it doesn't come in red.

The fingerprint sensor in the 5S is interesting, but I wonder how accurate it will be in the real world; on top of that, with all the NSA news, I'm not particularly keen on Apple reading my fingerprint all the time. Supposedly, applications don't have access to it and it's not stored in the cloud, but I have little to no trust for companies.

The biggest news for me is the fact that the iPhone 5S has a new chip - the A7 - which has the honour of being the first 64bit chip inside a smartphone. iOS7 and first party Apple applications are all 64bit, and Xcode obviously supports it. While this obviously future-proofs the platform for more RAM, I wonder what other motives are involved here. ARM desktops and laptops, perhaps?

I doubt 64bit will provide much benefit today, but you have to hand it to Apple: at least they're done with the transition before it's even needed.

US, states propose remedy for Apple e-book price-fixing

Apple Inc deserves a five-year ban from entering anti-competitive e-book distribution contracts and should end its business arrangements with five major publishers with which it conspired to raise e-book prices, federal and state regulators said on Friday.

The U.S. Department of Justice and 33 U.S. states and territories proposed those changes after U.S. District Judge Denise Cote in Manhattan last month found in a civil antitrust case that Apple played a "central role" in a conspiracy with the publishers to raise e-book prices.

The DoJ also requires that competitors such as Amazon and Barnes & Noble be allowed to include links to their own stores in their iOS applications, which Apple had prohibited.

Researcher claims he told Apple of Developer Center vulnerability

"Apple revealed Sunday that its Developer Center suffered a lengthy outage this week following a security breach that may have compromised data, but a security researcher has provided evidence to suggest the shutdown was in response to his identification of a vulnerability." It's no secret that Apple's developer portals are a mix of outdated, crappy technologies, and it seems that this security researcher did good work by making that fact very, very clear for everyone. Would be nice of Apple to acknowledge his work, although as we all know, that's about as unlikely as Pluto blocking the sun, no matter how Apple claims it wants to be "open" about this disaster in its public statement.

All three major Russian carriers dump iPhone

"All three major Russian cellcos have stopped selling the iPhone, the most dramatic instance so far in a rising tide of operator backlash against Apple's tough contractual requirements. VimpelCom has severed its ties with the handset provider, following in the footsteps of MTS and MegaFon. VimpelCom says it has put Samsung at the top of its list of smartphones to promote under its BeeLine brand. According to PhoneArena, VimpelCom blamed 'draconian contracts' and 'harsh conditions especially in the marketing department' for its decision to dump the iPhone and sign a new deal with Samsung." Apple's treatment of carriers has long been a sore point, however, carriers didn't have much choice. Now that the iPhone is by far no longer the only big money maker, carriers have more leverage.

“iOS 7 shows how Apple is leading mobile computing”

"Apple's new iOS 7, which the company unveiled last week at its Worldwide Developer Conference, says a lot about the future of mobile devices because Apple owns the future of mobile devices." If you're an Apple fanatic, you're going to love this article. If you're not an Apple fanatic, you'll be shaking your head in disbelief that the once great AppleInsider runs stuff like this these days. Hey, there's always MacRumors - the last great bastion of proper Apple rumour reporting.

“Apple’s commitment to customer privacy”

Official Apple statement on PRISM and privacy: "Regardless of the circumstances, our Legal team conducts an evaluation of each request and, only if appropriate, we retrieve and deliver the narrowest possible set of information to the authorities. In fact, from time to time when we see inconsistencies or inaccuracies in a request, we will refuse to fulfill it." This is basically Apple re-publishing their earlier statement in a more official manner. You either believe it, or you don't.

“Start updating your applications for iOS 7. Now.”

"The key takeaway we've reached (after two less than 24 hours playing with the iOS 7 Beta release) is this - every App must consider even basic updates to its UI to survive in a post-iOS 6 world." Great. Telling developers to update their entire application - user interface and behaviour alike - to target a look and behaviour that isn't final yet. Seems like potential for a lot of wasted work here.

Why does the design of iOS 7 look so different?

The Next Web: "First of all, many of the new icons were primarily designed by members of Apple's marketing and communications department, not the app design teams. From what we've heard, SVP of Design Jony Ive (also now Apple's head of Human Interaction) brought the print and web marketing design team in to set the look and color palette of the stock app icons. They then handed those off to the app design teams who did their own work on the 'interiors', with those palettes as a guide. We've also been hearing that there wasn't a whole lot of communication between the various teams behind say, Mail and Safari. And that there were multiple teams inside each group that were competing with various designs, leading to what some see as inconsistencies in icon design. Those may well be hammered out in days ahead." What. Reminds me of how Microsoft does (used to do?) things.

The new Mac Pro: welcome back, Apple

We already talked about iOS 7 yesterday (after a night of sleep, it's only looking worse and worse - look at this, for Fiona's sake!), so now it's time to talk about the downright stunning and belly flutters-inducing new Mac Pro. As former owner and huge, huge, huge fan of the PowerMac G4 Cube - I haven't been this excited about an Apple product since, well, I would say the iMac G4. This is the Apple I used to love.

Walkmac revisited: the inside story of the ‘first’ portable Mac

A rare piece of probably unknown (to most) Apple history: the first portable Mac - which wasn't the Mac Portable and wasn't built by Apple. "I'd never heard of the Walkmac, which wasn't built by Apple but by electronics pioneer Chuck Colby, who founded Colby Systems in 1982. The Apple-sanctioned model you see here was 'modded' around a stock Mac SE motherboard and hit the market in 1987, two years before Apple put out its Macintosh Portable in 1989 for $7,300. Subsequent Colby models were built around the SE-30 motherboard and had an integrated keyboard (that black mat in the picture above is a mouse pad)."