Linked by Thom Holwerda on Thu 1st Jun 2006 15:24 UTC, submitted by Tom Dickens
Apple "It's not that I despise Apple or the wonderful products it showcases year after year, but the fact that almost every first generation Apple product has serious quality assurance issues bugs me beyond belief. Let's take a look at two of Apple's most successful products, the company's portable music player and its notebook series."
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RE: I dunno...
by alcibiades on Thu 1st Jun 2006 16:24 UTC in reply to "I dunno..."
alcibiades
Member since:
2005-10-12

"Quality testing is expensive. So it's not too dumb a strategy to (mis)use the customer as a quality tester."

Recalls and rework are about the most expensive things you can do. Quality is not just free, its phenonenally profitable. Having your customers inspect in quality is about the only thing more stupid than having your quality department inspect it in.

I don't know why Apple seems to have so many problems with heat and noise, but suspect its that product design is being done in Marketing. And Marketing at Apple means, lifestyle marketing.

Reply Parent Score: 2

RE[2]: I dunno...
by Tyr. on Thu 1st Jun 2006 16:32 in reply to "RE: I dunno..."
Tyr. Member since:
2005-07-06

Recalls and rework are about the most expensive things you can do. Quality is not just free, its phenonenally profitable

"If a new car built by my company leaves Chicago traveling west at 60 miles per hour, and the rear differential locks up, and the car crashes and burns with everyone trapped inside, does my company initiate a recall?
You take the population of vehicles in the field (A) and multiply it by the probable rate of failure (B), then multiply the result by the average cost of an out-of-court settlement (C).

A times B times C equals X. This is what it will cost if we don't initiate a recall.

If X is greater than the cost of a recall, we recall the cars and no one gets hurt.

If X is less than the cost of a recall, then we don't recall" - Fight Club, Chuck Palahniuk.

Reply Parent Score: 3

RE[3]: I dunno...
by alcibiades on Thu 1st Jun 2006 16:57 in reply to "RE[2]: I dunno..."
alcibiades Member since:
2005-10-12

Yes, there are some companies that simply do not get quality. The true cost of your recall is NOT the number times rate of failure times settlement costs.

But, probably, if that is how your company figures it, there is no point in trying to explain to them where manufacturing profit margins come from and go to. You can't even tell them to go visit Toyota. They probably would have no idea what they were looking at.

At a telco I consulted for once, the Head of Quality ordered cable pressurization switched off to save money. It did, for a while. And when costs rose, it was kind of hard to tie them back down to anything specific...

This is one of those things, you either get it or you don't.

Reply Parent Score: 1