Linked by Thom Holwerda on Thu 22nd Jun 2006 14:09 UTC, submitted by Flatline
Novell and Ximian Novell's board of directors on Thursday named Ron Hovsepian CEO and president to replace Jack Messman, and ousted the company's chief financial officer. In a conference call on Thursday, company executives said the changes were made to accelerate the growth at Novell, which has had disappointing financial results, particularly in its Linux business.
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kaiwai
Member since:
2005-07-06

Quite right too. I can't fathom why Novell hasn't got this. OK, maybe I can. But the only way to attract ISVs is to build up a large enough userbase, and there's no way a large userbase will be built up with Novell hoping that OEMs like HP and Dell will simply wake up one morning and decide to ship their OS.

But the user base won't come unless there is the software there for them to use, thus you're stuck in a chicken before the egg scenario.

The only way to break this, is for Novell to talk to some key customers, find a common list of applications that they all need, approach the said vendors and work out a way to get the applications to the Novell platform, be it licencing the source code and Novell porting it, or Novell simply writing a cheque for the company which will pay for the porting costs.

For example, in Australia and New Zealand, MYOB has a 88% strangle hold on the market; the average small business vendor relies on three key applications, MYOB, Office and Publisher.

If Novell can get MYOB ported and bought exclusively to their platform, fix OpenOffice.org up with a decent array of ready to use templates and macro's, along with a decent selection of clipart, and a desktop publisher with lots of templates etc. you would be able to grab the small business market over night, and given that they make up more of the economy, in terms of employment, in most countries, it would be an easy gold mine to pull teasure out of.

Reply Parent Score: 1

segedunum Member since:
2005-07-06

But the user base won't come unless there is the software there for them to use, thus you're stuck in a chicken before the egg scenario.

The userbase gets built up little by little. At first there is no third party software, but through giving a good quality distribution away for free that does a good job for many people the userbase is ever so gradually built up to the point where ISVs sit up and take notice. It's important to have the right infrastructure in place for when that happens. Things then snowball from there.

It's a very gradual process, and it's not some big bang, overnight storming enterprise and corporate success story. That's the point there.

Reply Parent Score: 1