Linked by Thom Holwerda on Thu 25th Jan 2007 22:42 UTC
Access, the company behind the former PalmSource, announced Thursday it is renaming the Palm OS operating system to 'Garnet OS', rolling out a new 'Access Powered' logo that replaces the 'Palm Powered' branding used on a wide range of handheld devices. In September 1995, Access purchased Palm OS and its owner PalmSource, which was spun out of Palm, Inc. following that company's separation from former parent 3Com. PalmSource changed its name to Access Systems America in October, selling the rights to the 'Palm' brand name back to Palm, Inc.
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Member since:2005-08-09
Seriously, why would they throw away the Palm brand, and replace it with something less recognisable, which also could cause confusion with other products?
Ego. IANABP (I am not a business person) nor do I play one on TV, so I never understand this reasoning either. When buying a company, a large portion of the money goes into "goodwill" and "brand recognition". Why some companies as a first step decide to blow millions on rebranding (think of all the marketing materials, letterheads, web presence, etc.) to replace the original (paid-for!) name with their own, often less known, can only be explained by ego.
Does anyone have any statistics as to growth, market value, brand recognition etc. before and after such a renaming action?
Member since:2005-07-06
IAANABP, but I'd say that in cases where two well-known (and equally well-liked) brands are merged, it often makes sense to get rid of one of those brands, because it allows for a "halo effect" that disperses equally on all of your products. However, in all cases where one brand is better-known (and/or better-liked) you're absolutely right that it makes no sense to get rid of that brand name.
I suspect this is Access's way of saying "screw you" to Palm for not throwing their support behind Access's upcoming platform.
Member since:2005-07-07
Member since:2006-02-15
News
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Member since:
2006-12-19
Access = Microsoft Desktop Database system.
Garnet = Comedy character from an old English television program, synonomous with West Ham football club and racism.
Seriously, why would they throw away the Palm brand, and replace it with something less recognisable, which also could cause confusion with other products?
Craziness!