Linked by Thom Holwerda on Sat 28th Jul 2007 11:07 UTC
Thread beginning with comment 259099
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RE: Common Advertising Misconceptions
by cb_osn on Sun 29th Jul 2007 03:48
in reply to "Common Advertising Misconceptions"
2. Decent providers don't load the ads until after the page is fully loaded
(We call it polite download)
Unfortunately, most providers are not decent and this is exactly why I installed Adblock two months ago. The ads never bothered me.* I simply got tired of staring at a blank page while my browser was "Waiting for adserver.whatever.com..."
*) With the exception of that buzzing mosquito flash ad
RE[2]: Common Advertising Misconceptions
by jhaygood86 on Sun 29th Jul 2007 16:05
in reply to "RE: Common Advertising Misconceptions"
Here's some decent providers:
1. EyeWonder
2. EyeBlaster (most ads at least)
Here's some so-so providers (at least if you're not running Linux or if the ad isn't an expanding banner):
3. Pointroll
4. DART Motif (formally known as Klipmart, now a subsidiary of DoubleClick)
5. Atlas Rich Media (part of Aquantive)
RE: Common Advertising Misconceptions
by Soulbender on Mon 30th Jul 2007 06:45
in reply to "Common Advertising Misconceptions"
RE: Common Advertising Misconceptions
by chmeee on Tue 31st Jul 2007 02:41
in reply to "Common Advertising Misconceptions"




Member since:
2006-10-04
1. Ads are payed per 1000 impressions, not per click
(We call it polite download)
2. Decent providers don't load the ads until after the page is fully loaded
3. Most providers do not leave cookies, at least not the one I work for
4. Yes, we (EyeWonder http://www.eyewonder.com ) use JavaScript to serve our ads (which are based in Flash), this is so that we only serve the ad if your computer can handle it.
5. Most providers serve only what your bandwidth can handle, and only after the page content is fully loaded (window.onload ftw!)
6. No EyeWonder-served ad can use more than 10-15% of the CPU when not interacting with the ad, or be larger than 40 KB when served. This is mandated by most websites, as well as our internal Quality Assurance team who ensures that the ad doesn't annoy or harm the end-user experience.
7. If you have any questions/concerns about specific EyeWonder-served ads, you can email me directly at jhaygood@eyewonder.com, and I'll forward it to the appropriate person.
8. BTW, blocking ads is really bad. Even then, the rich media vendor's don't serve their ads off */ad/* anymore, so ya.