Linked by Thom Holwerda on Sat 28th Jul 2007 11:07 UTC
Bugs & Viruses A lot of people have been emailing us about an issue we are having with one of our ads taking over OSNews. Thank you all for emailing us, the information provided is of good use to us. We are currently working on the problem, and will let you know once it has been fixed. We would like to apologise for the inconvenience. Update by DA: I think that I've tracked down the offender. Read more for details Update 2: This time I think we really fixed it.
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Common Advertising Misconceptions
by jhaygood86 on Sat 28th Jul 2007 23:09 UTC
jhaygood86
Member since:
2006-10-04

1. Ads are payed per 1000 impressions, not per click ;)
2. Decent providers don't load the ads until after the page is fully loaded ;) (We call it polite download)
3. Most providers do not leave cookies, at least not the one I work for
4. Yes, we (EyeWonder http://www.eyewonder.com ) use JavaScript to serve our ads (which are based in Flash), this is so that we only serve the ad if your computer can handle it.
5. Most providers serve only what your bandwidth can handle, and only after the page content is fully loaded (window.onload ftw!)
6. No EyeWonder-served ad can use more than 10-15% of the CPU when not interacting with the ad, or be larger than 40 KB when served. This is mandated by most websites, as well as our internal Quality Assurance team who ensures that the ad doesn't annoy or harm the end-user experience.
7. If you have any questions/concerns about specific EyeWonder-served ads, you can email me directly at jhaygood@eyewonder.com, and I'll forward it to the appropriate person.
8. BTW, blocking ads is really bad. Even then, the rich media vendor's don't serve their ads off */ad/* anymore, so ya.

Reply Score: 3

cb_osn Member since:
2006-02-26

2. Decent providers don't load the ads until after the page is fully loaded ;) (We call it polite download)

Unfortunately, most providers are not decent and this is exactly why I installed Adblock two months ago. The ads never bothered me.* I simply got tired of staring at a blank page while my browser was "Waiting for adserver.whatever.com..."

*) With the exception of that buzzing mosquito flash ad

Reply Parent Score: 2

jhaygood86 Member since:
2006-10-04

Here's some decent providers:

1. EyeWonder
2. EyeBlaster (most ads at least)

Here's some so-so providers (at least if you're not running Linux or if the ad isn't an expanding banner):

3. Pointroll
4. DART Motif (formally known as Klipmart, now a subsidiary of DoubleClick)
5. Atlas Rich Media (part of Aquantive)

Reply Parent Score: 1

Soulbender Member since:
2005-08-18

"8. BTW, blocking ads is really bad. Even then, the rich media vendor's don't serve their ads off */ad/* anymore, so ya."

My computer, my decision, my rules.
Is it ok to change channels on the TV when the commercials come on? Is it ok to go the bathrooom at that time?

Reply Parent Score: 3

chmeee Member since:
2006-01-10

10-15% of the CPU when not interacting?! That's outrageous. Even 1-2% is too much for me. 10% warrants an immediate ad block.

Reply Parent Score: 1