Linked by Thom Holwerda on Tue 18th Sep 2007 19:52 UTC, submitted by Hendra
AMD AMD announced plans to introduce a desktop PC processor with three cores in the first quarter of 2008. The three-core chip will carry the same Phenom brand name that AMD plans to attach to its quad-core desktop chips due to ship to PC companies by the end of this year.
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"I have an idea"
by poundsmack on Tue 18th Sep 2007 21:50 UTC
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(marketing) Bob: "I have an idea! intel is beating the hell out of us in the dual core run and so far we dont have any definitive benchmarks to support our quad core is reallythat much better."

(marketing manager) Jerry: "Where are you going witht his Bob?"

Bob: "What they don't have, and get ready this is gona blow yor mind, is a 3 core chip!!!"

Jerry: .....

Jerry: ..... "Bob your fired"

Come on the reasoning given in the video is that software now does not fully take advantage of qaud core so let take it down a core. thats just stupid!

they either did one of 2 things. 1, they make a seperate process to make a 3 core chicp. that would wind up costing more money in the long run as haveing 2 running productionlines doing different thigns makes no sence to achieve the same goal.

or 2, they just disabled one core, saving a slight bit of money but over all making a nerffed chip in comparision to their own offereing.....

Now I understand from a marketing perspective as you could market this like crazy "AMD the first to complete the Triforce" (Zelda reference). but seriously in the world of computer hardware your goal is to do 1 or 2 of 2 things. Build a better mouse trap and or be so inovative (and back it properly) that the whole market follows you (or in MS's case vendor lock in "tee hee we dont have ot make it good we own you" ;)

oh well I hope AMD plays their cards right. If this fails AMD's market share in the x86 x86-64 world will only slip further away form them.... good luck AMD

Edited 2007-09-18 21:59

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