Linked by David Adams on Thu 17th Jul 2008 05:59 UTC, submitted by Caffeine Deprived
Microsoft's Windows beat operating system rivals Mac OS X and Ubuntu in a three-month test of update server uptime, according to Pingdom, a Swedish uptime monitoring company.
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2007-03-29
The point? I give you the point: this company is just being clever and getting a very popular promotion campaign for 0€. The recipe is simple:
-find a topic comparing products/systems with big communities easy to upset (in this case, OS, Windows/OSX/Linux)
-publish some data related to your activity and showing an advantage for one of the competitors, it does not matter which one, or if this study is reliable or not.
-wait for the flame war to begin and to spread on the internet in a couple of days.
That's it, Pingdom just used its own service to get a fantastic promotional campaign. They just pinged 3 servers during 3 months, and the result does not even matter, as long as it shows a difference between the competitors. Honestly, we should NOT EVEN talk about this, it's exactly what they are looking for. Pointless. Yet successfull, so congrats to them I guess!