Linked by Thom Holwerda on Thu 9th Apr 2009 22:21 UTC
Microsoft After the more-or-less positively received "You find it, you keep it" television advertisements, it seems as if Microsoft is quickly falling back to its previous mistakes of relying on easily countered FUD-like tactics. We already discussed the blog post regarding Linux on netbooks, which was easily countered on virtually every point made. However, it gets even worse: Microsoft has ordered a study detailing what the company calls the hidden "Apple tax" that you are supposedly paying if you go Apple. Now, I'm the first to state that Apple simply doesn't provide the optimal pricing for everyone, but this Microsoft sponsored study is so completely and utterly ridiculous it makes me wonder just who on earth would look at it and go "Yeah, this looks pretty convincing!"
Thread beginning with comment 357922
To read all comments associated with this story, please click here.
some points....
by unclefester on Fri 10th Apr 2009 03:16 UTC
unclefester
Member since:
2007-01-13

North America represents only 5% of the global population. It is also the only place that has high Mac marketshare. Mac use is almost non-existent in many countries. The fastest expanding computer markets are in relatively low wage countries like India and Brazil where Macs are expensive and uncommon.

Outside North America Apple charges a huge premium over PC manufacturers. In Australia a Mac can cost nearly twice the price of an equivalent PC.

Service. Outside of North America Apple service is a big problem. Some places in Australia are over 1000km from the nearest Apple reseller. Every suburb and small town has a PC retailer and there is always mail order and EBay for PC parts. It is always very easy to find someone who is an PC expert.

Service costs. In Australia a PC technician charges about USD50/hr. In many low wage countries a PC technician will cost you virtually nothing - $5/hr or even less.

Weight and battery life are irrelevant for many people. They want as much power and as large a screen as possible. My brother is a civil engineer and surveyor he buys the biggest and most powerful desktop replacement he can find. It merely needs to be transportable not highly convenient. He always plugs it in and almost never uses the battery. I am sure there is a limited market for a 10kg "laptop" with a 22" screen, quad sata raid, 16GB of RAM and dual xeons.

A huge amount of professional, commercial and technical software is strictly windows only such as the Autocad range. Professional users are simply not interested in alternatives.

RE: some points....
by someone on Fri 10th Apr 2009 04:14 in reply to "some points...."
someone Member since:
2006-01-12

Service costs. In Australia a PC technician charges about USD50/hr. In many low wage countries a PC technician will cost you virtually nothing - $5/hr or even less.


In low wage countries, $5/hour or less would be considered expensive.

Weight and battery life are irrelevant for many people. They want as much power and as large a screen as possible. My brother is a civil engineer and surveyor he buys the biggest and most powerful desktop replacement he can find. It merely needs to be transportable not highly convenient. He always plugs it in and almost never uses the battery. I am sure there is a limited market for a 10kg "laptop" with a 22" screen, quad sata raid, 16GB of RAM and dual xeons.


That's just a small subset of the market. Most notebook buyers will consider battery life and weight.

Edited 2009-04-10 04:19 UTC

Reply Parent Bookmark Score: 3

RE[2]: some points....
by unclefester on Fri 10th Apr 2009 05:48 in reply to "RE: some points...."
unclefester Member since:
2007-01-13

Yes it is a subset. However Apple don't even give you the choice.

Reply Parent Bookmark Score: 2

RE: some points....
by middleware on Fri 10th Apr 2009 05:02 in reply to "some points...."
middleware Member since:
2006-05-11

As I live in Beijing China, there is more and more people using Mac. And around the world in the community of designers, Mac is a dominate choice. It might be a coincidence, but it seems people more turn to Mac when their life quality becomes better. That might reveal some truth. As people always pursuit better life quality and in average they succeed in certain degree, would it say Mac has a brighter future than PC? And if people choose alternative to Mac would it say it is the overall economic environment? Different individuals may have their own reason but in statistic I think it is not a pure coincidence.

Reply Parent Bookmark Score: 1

RE[2]: some points....
by unclefester on Fri 10th Apr 2009 05:59 in reply to "RE: some points...."
unclefester Member since:
2007-01-13

In Asia people deliberately buy expensive designer brand products. It has almost nothing to do with quality. It is to show how wealthy you are.

In some societies it is considered very vulgar to own conspicuous "designer" products or clothing with logos.

Reply Parent Bookmark Score: 2