Linked by Thom Holwerda on Wed 22nd Apr 2009 22:02 UTC
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The bottom line being - you may have been better off, financially speaking, sticking to your already established blowup doll and rubber vagina businesses instead of spending money, then spending some more money, and then having to spend even more money in spearheading this new market and now not (or barely) being able to cover what you've spent. Which is what mrhasbeen said, except for the marital aids of course.
Blow-up dolls are so 80's. These days, every pimped-faced teenager wants his own RealDoll - http://en.wikipedia.org/wiki/RealDoll
I wonder what would be the potential market for these dolls if the prices were affordable. By the way, I like that we're taking measures to replace car analogies in this site with dildos. +1.






Member since:
2007-05-12
...
Does that mean I should abandon the market, and get all doomy gloomy? Of course it doesn't. I'm still selling massive amounts of dildos!
Well, not quite. Or at least you are not quite countering mrhasbean's argument, which it seems bears repeating:
A simplified example of why that would be goes someting like this:
Two quarters ago the whole dildo market was 10 million dildos. Last quarter it grew to 20 million dildos. Someone (may be an industry group, an analyst, one of the companies making dildos, etc.) projected that this quarter the market will grow to 40 million dildos. Based on that projection you are trying to make a decision whether you want to go into the dildo market. You figure that the cost for developing, manufacturing and marketing a new dildo model will be recuperated if you manage to sell 2 million dildos in your first quarter on the market. That is 10% of the projected growth and 5% of the total sales for the quarter. You know that the established dildo manufacturers can grow only so much and there aren't that many other companies that can enter the market and grab significant share of it. If the projected growth materializes you figure your competitors will be able to corner 17-18 million dildos worth of marketshare and that means you'll easily be able to reach your goal of 2 million dildos. Now, at the end of this quarter it turns out the market grew to just 38 million - a good number, but not so good for you, because on one hand you may not have been able to sell 2 million dildos, as you had to, and on the other hand even if you did do it, you had to spend more effort and money to do so.
The bottom line being - you may have been better off, financially speaking, sticking to your already established blowup doll and rubber vagina businesses instead of spending money, then spending some more money, and then having to spend even more money in spearheading this new market and now not (or barely) being able to cover what you've spent. Which is what mrhasbeen said, except for the marital aids of course.