Linked by Thom Holwerda on Thu 14th Jan 2010 23:08 UTC
Legal A few days ago, technology blog Valleywag's launched its Apple Tablet Scavenger Hunt, a sort-of contest in which people with evidence of the existence of Apple's much-rumoured tablet could win large sums of money. Apple apparently wasn't amused, as the company resorted to its usual tactic whenever it doesn't like something in the press: litigation, litigation, litigation.
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Brilliant viral marketing
by Tony Swash on Thu 14th Jan 2010 23:43 UTC
Tony Swash
Member since:
2009-08-22

Glad to see you are supporting Apple's latest step in their almost flawless and brilliant viral marketing of the tablet.

Sending a letter from their lawyers costs nothing and pushes so many buttons in sites like this that it generates yet more countless clicks and eyeballs.

Let's hope that the actual tablet/slate is as good as their marketing - I personally think it will be way better and way more of a big deal than most people are expecting but hopefully we will find out for sure very soon

Reply Score: 4

RE: Brilliant viral marketing
by Laurence on Fri 15th Jan 2010 00:08 in reply to "Brilliant viral marketing"
Laurence Member since:
2007-03-26

Glad to see you are supporting Apple's latest step in their almost flawless and brilliant viral marketing of the tablet.

Sending a letter from their lawyers costs nothing and pushes so many buttons in sites like this that it generates yet more countless clicks and eyeballs.

Let's hope that the actual tablet/slate is as good as their marketing - I personally think it will be way better and way more of a big deal than most people are expecting but hopefully we will find out for sure very soon


Seems an odd marketing strategy if it is one as you're essentially creating a negative public image just for the sake of gaining a couple more sites to chat about your product than there already was.

Personally I think it's more likely that Apple want all the speculation to die down as it's harder to have an epic rock-and-roll style launch if everyone is already familiar with the product.

Reply Parent Score: 6

poundsmack Member since:
2005-07-13

I wouldnt be suprised if apple teamed up with them to have the letter put out just to go in this big loop. letter, controversy, reaction from apple, etc...

If you want to see the most ingenious marketing ever though, talk to MS. Brilliant at marketing (not including the recent thing with china; wait till google and yahoo say they wont put up with it and then say "oh, well we will stay ;) ")

if you want the perfect example of this kind of marketing follow this link and read my post here: http://www.techspot.com/news/31153-windows-xp-still-outselling-vist...

Reply Parent Score: 2

darknexus Member since:
2008-07-15

Not sure if this is a viral marketing strategy or not, but I got to thinking about Apple and their so-called negative PR. The thing is, Apple only really have negative PR in the tech community which, imho, is well-deserved. However, most people outside of the tech community never hear about these stunts, or the problems with the app store for example. And further, they don't really seem to care. When it comes down to the larger market outside of the tech world, Apple actually have a very good image. I think sometimes we forget that those of us who read this site are geeks, and pay more attention to what's going on from a tech point of view. As such, sometimes our idea of who has good or bad PR is a bit skewed.

Reply Parent Score: 7

RE: Brilliant viral marketing
by Luminair on Fri 15th Jan 2010 02:21 in reply to "Brilliant viral marketing"
Luminair Member since:
2007-03-30

that is a completely ridiculous comment.

Reply Parent Score: 3

BallmerKnowsBest Member since:
2008-06-02

Sending a letter from their lawyers costs nothing and pushes so many buttons in sites like this that it generates yet more countless clicks and eyeballs.


Translation: "How can I make those big internet meanies stop making fun of poor little Apple? I know! I can make a smarmy post telling them that's what Apple WANTS them to do, that'll show them! By God, I'm the greatest reverse psychologist EVER!"

The funny thing is that it's much, MUCH more likely that ValleyWag are the ones who have pulled off a brilliant bit of reverse psychology. How many people heard of them before this week, do you think? And do you think that number has increased at all, now that every tech news site in existence has mentioned them?

Reply Parent Score: 2