Linked by Thom Holwerda on Thu 14th Jan 2010 23:08 UTC
Legal A few days ago, technology blog Valleywag's launched its Apple Tablet Scavenger Hunt, a sort-of contest in which people with evidence of the existence of Apple's much-rumoured tablet could win large sums of money. Apple apparently wasn't amused, as the company resorted to its usual tactic whenever it doesn't like something in the press: litigation, litigation, litigation.
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RE[2]: Brilliant viral marketing
by darknexus on Fri 15th Jan 2010 00:25 UTC in reply to "RE: Brilliant viral marketing"
darknexus
Member since:
2008-07-15

Not sure if this is a viral marketing strategy or not, but I got to thinking about Apple and their so-called negative PR. The thing is, Apple only really have negative PR in the tech community which, imho, is well-deserved. However, most people outside of the tech community never hear about these stunts, or the problems with the app store for example. And further, they don't really seem to care. When it comes down to the larger market outside of the tech world, Apple actually have a very good image. I think sometimes we forget that those of us who read this site are geeks, and pay more attention to what's going on from a tech point of view. As such, sometimes our idea of who has good or bad PR is a bit skewed.

Reply Parent Score: 7

umccullough Member since:
2006-01-26

The thing is, Apple only really have negative PR in the tech community which, imho, is well-deserved. However, most people outside of the tech community never hear about these stunts, or the problems with the app store for example. And further, they don't really seem to care.


Well, they might start caring if the *software developers* in the tech community stop writing software for Apple products...

Or maybe not, who knows - maybe Apple's plan all along was to be the exclusive software developer for their own products, and that's what Apple users want as well?

Reply Parent Score: 4

sukru Member since:
2006-11-19

As long as they have enough "apps" coming to iPhone, they don't need (proper) software developers.

(Yes there should be decent apps, but I believe 99% are shovel-ware).

Reply Parent Score: 4

darknexus Member since:
2008-07-15

Yes, they might start caring then, but it's a little like the way most people seem to treat their Antivirus software. They don't care until they get a virus. By then, of course, it's usually too late to get rid of the problem easily.

Reply Parent Score: 2

thavith_osn Member since:
2005-07-11

Well, they might start caring if the *software developers* in the tech community stop writing software for Apple products...


The thing is, developers (in general) don't care too much about the politics, if they did, there would be a lot less software on Windows, that's for sure...

If there is money to be made, then the iPhone, iTouch and iSlate will all get a swag of software written for it. When it comes to commercial software, it's the mighty $ (which can be equated to market share) that shines the way. Apple, MS and others all know this, so they can have as much negative press as they like.

The Linux world is a different place, one for the tech-hippies, but those days will end soon enough as the market share goes up...

Reply Parent Score: 2