Linked by Thom Holwerda on Tue 19th Jan 2010 23:31 UTC, submitted by jebb
Apple Now this is material that piques my interest more than anything: insights from one of the bigger names in the industry. Jean-Louis Gassee debunks the "Apple-must-license-its-software-or-die" myth by looking back upon the past - and if you don't know who JLG is, then please take that dunce hat and stand in the corner for three hours, contemplating your existence. Note: OSNews has a bug with using diacritic marks on the front page, so JLG's name is misspelled. It is correctly spelled in the article body.
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Can't License Mindshare
by kaelodest on Wed 20th Jan 2010 01:30 UTC
kaelodest
Member since:
2006-02-12

And you shouldn't even try. It is not that Apple *does* anything better. What Apple does have is an ease of use and feel good synergy that seems optimized to get out of your way. -=- It has never been about MHz or who has a glassier tastier gui. Graphics are only the top third of the user experience. I like consistency and responsiveness and an explicit and dependable trust (that I will not lose my Data or Sources)

What is unfortunate imho is that there is the mistaken belief that we will ┬┐need? a faster richer environment. I was coding some with my son and our conversation hit a very clear point in that I do not want a machine to think for me. I do not need a Wizard or a Help Page. I want it to anticipate my effort not to interfere \intercede.

It is all up to what you value NOT what someone, some editor, some magazine or Ex Apple veep says.

Reply Score: 2

Bill Shooter of Bul Member since:
2006-07-14

It is all up to what you value NOT what someone, some editor, some magazine or Ex Apple veep says.


And what exactly is "it"? The secret to a successful computer company? Or just the personal reason for someone to purchase a computer? JLG was attempting to distill all of those individual decisions and see what they had in common. He concluded that Apple failed due the lack of quality of Apples. In other words: what people valued led them to decide against Apple.


What is unfortunate imho is that there is the mistaken belief that we will ┬┐need? a faster richer environment


I think you are hung up on terminology. I would call a system that anticipated my needs a "faster richer environment" .

Reply Parent Score: 2