Linked by David Adams on Fri 19th Mar 2010 21:07 UTC
OSNews, Generic OSes Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some kind of movement among publishers, it would probably just spark a technological cat-and-mouse game that would surely be reminiscent of DRM cracking or iPhone jailbreaking. But in their post-mortem, Ars states that it was a worthwhile awareness campaign, and I hope that's true. But I thought it would be a good idea to try to bring the collective OSNews brainpower together and crowdsource the idea of how to raise money for a web site in an age where advertising is increasingly un-viable.
Thread beginning with comment 414906
To read all comments associated with this story, please click here.
Few useful ideas.
by oiaohm on Tue 23rd Mar 2010 14:47 UTC
oiaohm
Member since:
2009-05-30

Make sure your site gets some ways that people like me with noscript on can pay you. Even with Adblock whitelisting I see no ads at all. Noscript is enough to ads strip your page. Note Noscript is purely about secuirty. Never really intended to harm advertising.

Donation button is a basic requirement. If you cannot at least shame people into turning off there blocking system you can at least attempt to shame them into giving something.

Doing like links to amazon for like book reviews or useful books on the topic to pick up referral income. Ie end of story useful or interesting links.

Ie new book and device reviews is not exactly news but it advertisement on a larger scale. Again only if the device is worth while do you need to put a message on it. At least people going in there know what it is.

http://www.osnews.com/story/23039/Kicking_in_Open_Doors_Open_Source...

One of the links could have been
http://www.amazon.com/Cathedral-Bazaar-Musings-Accidental-Revolutio... just for like a history background if you were interested or new.

http://www.osnews.com/comments/23042 this is also another open option to provide referral links about patent laws.

Difference here referral links are created by looking at the content you are putting up and matching up the links.

Of course not every story can have referral links added in this way. But it does make the document more completely.

Even items like ubuntu could have a link to by the iso if you don't want to download it.

Basically you are missing chances to advertise related data that could make you profit.

Number 1 these are all stuff that can be done as text. Referral systems pay by click through and purchases. Not as picky as those that pay by view.

Note Referral systems are normally setup by directly talking to the person wanting sales directly. So avoiding middle men.

Basically don't tell me their are not options. If you want to make money possibility from all visitors their are options. Even better purchase percentage coming to you is normally better with a direct refer than with advertising banner adds. Also the hit rate is normally high because the stuff their is on topic and worth while for people to check out.

Reply Score: 1