Linked by Thom Holwerda on Tue 8th Jun 2010 22:07 UTC
Apple When Apple announced its iAd mobile advertising initiative, many of us wondered how this would effect other mobile advertising agencies on the iPhone, and more specifically, Google's AdMob. Well, now we know: Apple has revised its iOS developer agreement to specifically lock out Google's AdMod. And then people wonder why Apple is no longer the darling of the geek world.
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RE[2]: ....
by google_ninja on Wed 9th Jun 2010 12:22 UTC in reply to "RE: ...."
google_ninja
Member since:
2006-02-05

What apple leads in (and has for years) is industrial design. Geeks never fully appreciate just how important that is, but taking something that nobody wants because it is such a pain to use and making it something everybody feels like they need because of how awesome they find it is an incredible thing. Apple has been able to do that better, and more consistently, then pretty much any other company in the industry.

Reply Parent Score: 4

RE[3]: ....
by Laurence on Wed 9th Jun 2010 15:16 in reply to "RE[2]: ...."
Laurence Member since:
2007-03-26

What apple leads in (and has for years) is industrial design. Geeks never fully appreciate just how important that is, but taking something that nobody wants because it is such a pain to use and making it something everybody feels like they need because of how awesome they find it is an incredible thing. Apple has been able to do that better, and more consistently, then pretty much any other company in the industry.

Oh I appreciate how important that is. I just don't class "taking a product and making it prettier and/or easier to use" as innovation.

Innovation is leaps-forward in technology, not taking existing technology and re-designing the front-end.

Obviously I'm not tarnishing all of Apple's developments as being like this. but when you listen to the marketing speal, the innovation to re-design ratio is bent completely backwards to what Steve Jobs brainwashes the masses into thinking.

Reply Parent Score: 2

RE[4]: ....
by Moochman on Wed 9th Jun 2010 21:32 in reply to "RE[3]: ...."
Moochman Member since:
2005-07-06

Oh I appreciate how important that is. I just don't class "taking a product and making it prettier and/or easier to use" as innovation.

Innovation is leaps-forward in technology, not taking existing technology and re-designing the front-end.

Obviously I'm not tarnishing all of Apple's developments as being like this.


Actually most of what Apple does is exactly what you describe. But it is not tarnishing anything by admitting that, because it is still innovation.

The benefits of good user interface design are sometimes difficult to quantify, but you must admit there is a big difference between simply incorporating a technology like touch-screens, and finding a way to make them natural, fluid, and fun to use. There is a great deal of ingenuity involved in designing a product that--purely from a user experience perspective--is able to make a user want to use it rather than feel obligated to use it. How is that not innovation?

Edited 2010-06-09 21:34 UTC

Reply Parent Score: 2