Linked by David Adams on Tue 27th Jul 2010 07:44 UTC
Intel An interesting article at Ars Technica takes a look at some compelling data (the longer-than-normal processor update cycles in Apple's personal computer lineup) and speculates that Apple's enthusiasm for its partnership with Intel might be cooling. Like Apple's soured relationship with once-BFF Google, this may be the result of Intel's increasing activities in the mobile computing space.
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Comment by Kroc
by Kroc on Tue 27th Jul 2010 10:36 UTC
Kroc
Member since:
2005-11-10

Apple use their partners as stepping stones.

Steve Jobs is the kind of guy who thinks Intel is everything that’s vulgar about the PC. Switching Mac to x86 was an unavoidable choice after IBM let Apple down. Apple will not let this same thing happen again, even with Intel. Complete self-reliance is their goal.

Reply Score: 2

RE: Comment by Kroc
by flanque on Tue 27th Jul 2010 11:52 in reply to "Comment by Kroc"
flanque Member since:
2005-12-15

Complete self-reliance is their goal.

Not sure I can agree with that. Apple relies on its developers heavily - very much so in the mobile market.

Reply Parent Score: 2

RE: Comment by Kroc
by Morgan on Tue 27th Jul 2010 18:59 in reply to "Comment by Kroc"
Morgan Member since:
2005-06-29

I think Apple is in a very interesting position here. On the one hand, they can stay with x86-64bit as the foreseeable future of the Macintosh line; whether that means staying with Intel or going with AMD is not really an issue.

But what if things really go sour with Intel, and they for whatever reason cannot or do not want to go with Intel? If they really want to stay with x86, they'd have to buy VIA (a big step backwards in speed and bandwidth) or design their own x86-compatible chip, which would be highly unreasonable. So what do they do? What is this, as Steve put it, "magical" device that has set sales records for the company?

That's right: Your 2012 Mac desktop may just be ARM-based. After all, OS X runs on it (in the form of iOS), it's highly energy efficient, and Apple has a great deal of control over the chipsets, just as they did with the PPC line. Of course this means we'll be back in the land of Universal Binaries and a huge marketing scheme that explains why ARM chips are so much better than Core-series x86 chips, etc etc.

Do I really think this will happen? Of course not! But don't be surprised if it's rumored for the next few years as the iPad and iPhone4 continue to be leaders in their respective markets.

Reply Parent Score: 2

RE[2]: Comment by Kroc
by vivainio on Tue 27th Jul 2010 19:46 in reply to "RE: Comment by Kroc"
vivainio Member since:
2008-12-26


That's right: Your 2012 Mac desktop may just be ARM-based. After all, OS X runs on it (in the form of iOS), it's highly energy efficient, and Apple has a great deal of control over the chipsets, just as they did with the PPC line. Of course this means we'll be back in the land of Universal Binaries and a huge marketing scheme that explains why ARM chips are so much better than Core-series x86 chips, etc etc.


You don't need to argue that ARM chips are better than x86 chips (even Apple boosters know RDF won't stretch that far without breaking), they just need to say "performance doesn't matter, it's all about the apps and user experience". Once they go ARM, their PC's suddenly get "appstore-enabled".

When you think of it - the future Apple PC is probably an extension of the iPad idea. Connect a keyboard and mouse, possibly a monitor, and suddenly you have a "pc" that's enough for the vegetating populace of the world tomorrow.

Reply Parent Score: 5

"self reliance?"
by tylerdurden on Wed 28th Jul 2010 03:52 in reply to "Comment by Kroc"
tylerdurden Member since:
2009-03-17

Is that why Apple does not manufacture HW anymore?

Reply Parent Score: 2