Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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Interesting read
by Neolander on Wed 6th Oct 2010 20:09 UTC
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Very interesting read, though when I read it twice it seems to me that there's much less content than text.

I'd put all interesting content I rode inside the following list :

1-Work on OOB experience -- and the box itself
2-Put care in everything you do. A lot. Even in design drafts.
3-Try different approaches, see how well each behaves, then select the best (note : this is for big teams, but not only Apple does this. At least, I know for sure that they do this at Renault too)
4-Meet for brainstorm and production
5-Do not try to understand what customers want, try to see what you want and THEN see if it applies to your customers. Humans are fundamentally better at this.
6-Keep the team small and concerned (see point 2)

I wish John Gruber would spend less time trolling and more time doing speeches like this one. This is what I call proper use of a human brain ;)

Edited 2010-10-06 20:10 UTC

Reply Score: 3