Linked by fran on Sun 20th Mar 2011 20:00 UTC
Multimedia, AV "Addressing a major weakness its plan to build its WebM video technology into the Web, Google yesterday released a version of its VP8 video encoder and decoder designed to be baked into hardware. [...] The hardware implementation of VP8 is called H1 and now Anthill, said Aki Kuusela, engineering manager of the WebM Project, in a blog post. It comes in the form of RTL, or Register Transfer Language, a very low-level description close to how processors actually perform their instructions, and it's available royalty free."
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Member since:

Everything Google does is at best "Claytons" ('s) royalty free. Sure it doesn't cost coin out of the pocket of the content provider, but what's your privacy and personal data worth, and how many billions of dollars do Google make by stealing it? Funds which are paid to Google by advertisers and are added on to the price of that advertiser's goods and services, which we're all paying for, just as we are with H.264. But unlike H.264, this is royalty by stealth. Anyone with a business background understands this concept, sadly many others don't. And as with the drink, Google's "royalty free" has an aftertaste, and it's also not a good one...

Can you please explain what the VP8 codec has to do with Google's ad platform?

TFH much?

Reply Parent Score: 5

testman Member since:

He is saying that it is funded in part by advertising revenue.

Reply Parent Score: 1

lemur2 Member since:

He is saying that it is funded in part by advertising revenue.

Which it is. Google essentially make their money via advertising revenue, which is raised when people view web pages. The more people who view more web pages more easily, more often and more freely, the more money Google stand to make.

Therefore, it is in Google's best interests to facilitate people being able to view web pages, without their having to pay any "toll" for viewing. It also helps Google's best interest if other people are ablle to offer web pages to the public for viewing, without having to pay any dubious technology toll.

Therefore, it is in Google's best interests to offer everybody a toll-free video codec.

This is bad ... err, ummm, ... how exactly?

Reply Parent Score: 7