Linked by Thom Holwerda on Fri 24th Jun 2011 22:46 UTC
In the News As we reported earlier this week, Apple is busy sending out cease and desist letters to small, defenceless projects to defend its trademark application (it doesn't actually own the trademark yet) for 'app store'. This has prompted many a discussion over the trademarkability of such a generic term, and over the origins of the abbreviation 'app'. Who came up with it? How old is it? To my surprise - the abbreviation is much older than you'd think, and in a way, it illustrates quite well the demise of the programmer. What? Read on.
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Comment by _txf_
by _txf_ on Fri 24th Jun 2011 23:20 UTC
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"'App', then, illustrates the demise of the programmer - the programmers are no longer calling the shots. Marketing and legal do."

I suspect that this is one of the reasons the osnews crowd tends to favour companies like google versus companies like apple or microsoft (to a lesser extent) simply because the opinions of the programmers in a company like google are much closer and more accessible to the public.

That isn't to say that there isn't a lot of bs coming from google marketing and legal, just that the engineers and programmers at google (also ms) have a much greater voice as a representation of their company. Apple which strives to control everything and shows its public persona via very specific channels leading hiding a lot of aspects of the company from the likes of us, who, appreciate their products simply fail to see the people behind them and as such can only assume that marketing and legal are in charge (something that we see every day).

Reply Score: 7

RE: Comment by _txf_
by Tuishimi on Sat 25th Jun 2011 15:40 in reply to "Comment by _txf_"
Tuishimi Member since:

Remember that short by Monty Python about the insurance (I think it was) company where it was all old men in chains... then eventually they break free and pirate everyone else...

I sometimes envision the hidden aspect of Apple like the pre-pirate version of those men/that company...

Reply Parent Score: 2

RE[2]: Comment by _txf_
by Neolander on Sat 25th Jun 2011 16:14 in reply to "RE: Comment by _txf_"
Neolander Member since:

It was "The Crimson Permanent Assurance", at the beginning of Monty Python's The Meaning of Life. One can easily find it on YouTube, sliced in parts. Awesomeness turned into a short. And an interesting underlying criticism.

Edited 2011-06-25 16:19 UTC

Reply Parent Score: 2