Linked by snydeq on Mon 8th Aug 2011 22:14 UTC
Google InfoWorld's Neil McAllister questions whether slowing product development, legal woes, and rising bureaucracy will signal trying times ahead for Google. "With Google's rapid growth have come new challenges. It faces intense competition in all of its major markets, even as it enters new ones. Its newer initiatives have often struggled to reach profitability. It must answer multiple ongoing legal challenges, to say nothing of antitrust probes in the United States and Europe. Privacy advocates accuse it of running roughshod over individual rights. As a result, it's becoming more cautious and risk-averse. But worst of all, as it grows ever larger and more cumbersome, it may be losing its appeal to the highly educated, impassioned workers that power its internal knowledge economy." Note from Thom: Are Apple's Microsoft's Google's days behind it? I don't think you can call yourself a technology giant without a '[...] is dying'-article.
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Meanwhile in a parallel universeâ¦..
by Tony Swash on Tue 9th Aug 2011 10:12 UTC
Tony Swash
Member since:

Meanwhile in a parallel universe…..

Apple today unveiled it's 'Open Search' initiative at a media event. Apple CEO Steve Job announced that Apple was launching it's own search engine using technology it has been developing for some time and which utilises the vast resources of its North Carolina data centre. Apple's 'Open Search' will not only offer a completely alternative search engine to today's market leader Google but would also completely open sources search algorithms and allow any third party to build their own search engine based technologies and products on the back of Apple's core infrastructure. In a move that surprised many industry insiders Jobs unveiled 'one more thing' which was the offer of free advertising. Apple will not charge for companies who sign up to place advertising using the the search generated data, and will pay web sites and third parties hosting Apple Open Search ads the same rates as Google currently offers through it's AdSense product, funded from Apple's huge cash mountain.

Jobs, standing in front of huge graphic showing 1984's Big Brother, said "the search business is too important to leave in the hands of one company'


Following last week's announcement of Apple's Open Search Google held a special staff conference at which Google CEO Larry Page is reported to have said "Apple wants to kill Google's search business and we are not going to let them'


It emerged today that the Apple's Open Search initiative may not be as open as it was originally made out. It has been confirmed that not all third parties interested in deploying Open Search technology will be able to do so. Although Apple claims Open Search is a truly open piece of software all the core code is controlled by Apple and not all of those who were interested in using Open Search have been approved to deploy the new search engine tools. At least one Apple competitor, RIM, have been told they will not be getting the Open Search technology to use on their handsets.


There were more revelations today concerning the nature of the openness of Apple's Open Search initiative. It has emerged that third parties hoping to deploy Open Search technologies must first agree that their companies will offer special premium versions of their software and products which will offer additional functionality exclusively to Apple products such as Macs and iOS devices. In order to get access to the Open Search technologies companies also have to agree to not offer the most up to date versions of their products to any of Apple's competitors.


Google today announced it is suing Apple for breaching it's core software patents including the key Page Rank patent. Google released a series of internal emails from Apple revealing senior executives of the tech giant freely discussed the need to secure a license from Google for using it's search algorithms, concerns that were overruled by CEO Steve Jobs who insisted no license was necessary. Google is seeking an injunction to prevent further deployment of Apple's Open Search technologies and is seeking punitive damages. Apple today submitted a legal motion claiming that the internal Apple emails, including those from CEO Steve Jobs dismissing licensing concerns, are legally inadmissible and should be excluded from the evidence.

An Apple spokesman rejected the accusations from Google and said Google's actions were part of plot to hold back innovation and announced it was starting a campaign to overturn software patents not linked to specific hardware platforms. The move was greeted by several prominent adherents of open source software. Apple is believed to spending large sums from its vast cash reserves in a fierce lobbying campaign in Washington and on a broader PR campaign in support of it's Open Search and attacking Google.


Apple today released iOffice, a completely free suite of office productivity apps that mirror the functionality, and in some cases the appearance, of Microsoft's well established Office productivity suite. Apple also revealed the support mechanisms that will help enterprises make the transition to iOffice. Although free an iOffice license does require that the end user make Apple's Open Search their default search engine and early adopters say that any attempt to change the search default back to another search provider such as Google or Bing disables iOffice. Microsoft were unavailable for comment but are believed to be considering legal action over the 'look and feel' similarities between iOffice and MS Office. Apple, with the support of the open source community, claimed such a move would turn Microsoft into a 'patent troll'.


A wave of angry posts have flooded the internet today as Apple began sending out notifications to a wide range of iOS customers informing them that their phone account and telephone numbers had been terminated for unspecified 'misuse of Apple telecommunications framework'. Some customers have had their mobile phone numbers deleted after a years of use along with all their accumulated conact information. The excommunicated customers are especially angry because there appears to be no formal process by which Apple's termination of their account can be appealed. Apple was unavailable for comment.


Apple today announced that Apple's Open Search has just passed the 50% mark of all internet searches just 18 months after it's launch. Google claimed recently that Apple was inflating the percentage of searches it claimed used Apple technology. The 'open source' search technology Apple is offering third parties has proved very popular particularly as it means many companies no longer have to pay for their advertising, a development that has impacted Google's business significantly. Many supporters of open source software welcomed Apple's announcement as a landmark in the history of the open source movement, however some adherents of open source software are complaining that Apple's Open Search is not truly open as the source code is not released freely to all who want access to it.

An Apple spokesman said that Apple is deeply committed to openness and contrasted it to the way that Google's search system is 'closed and opaque' and said it would redouble it's efforts to have software patents that are not related to specific hardware platforms declared illegal.

Reply Score: 5

Thom_Holwerda Member since:

Nice analogy, except of course that Google doesn't own the PageRank patent.

Stop bringing it up.

Reply Parent Score: 1

Tony Swash Member since:

Nice analogy, except of course that Google doesn't own the PageRank patent.

Stop bringing it up.

As I understand it Google have an exclusive licence to that patent. Do you think that if Apple cloned the PageRank software and patent content for it's own search engine then Google might decide to do something about it? personally I think they might so my metaphor is not OK given it's fictional context.

Reply Parent Score: 2

Neolander Member since:

Fun read, even though some inaccuracies taint the picture (Google does not own the PageRank patent, they license it from Stanford).

Shows pretty well why no one in their right mind would want a single company to control a large part of the tech world. Neither Google, nor Apple, nor Microsoft.

Reply Parent Score: 1

Not2Sure Member since:

Fun read, even though some inaccuracies taint the picture (Google does not own the PageRank patent, they license it from Stanford). Shows pretty well why no one in their right mind would want a single company to control a large part of the tech world. Neither Google, nor Apple, nor Microsoft.

They did go through about six years of wrangling and legal expense to support their patent filing back in 2004 and now own the patent on Map-Reduce:

That probably would have been a better example.

Reply Parent Score: 1