Linked by Thom Holwerda on Mon 15th Aug 2011 12:04 UTC
Google Okay once again I'm breaking my own one-week time-off from OSNews due to, you know, taking a break and being too busy with other things, but this one is big - very big. Also, only the second time in OSNews history we've used the 'breaking'-tag. Google has just announced it is going to buy Motorola Mobility for $12.5 billion (more here). While providing Google with a dedicated mobile phone business, it also gives Google ownership of one of the most valuable mobile technology patent portfolios in existence. Update: Responses from the Android ecosystem are positive. HTC: "We welcome the news of today's acquisition, which demonstrates that Google is deeply committed to defending Android, its partners, and the entire ecosystem." Sony Ericsson & LG: "We welcome Google's commitment to defending Android and its partners."
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Mistake by Google
by libray on Mon 15th Aug 2011 12:20 UTC
libray
Member since:
2005-08-27

As Microsoft can attest, much more can be done by being a software only company. I can't believe this was only about patents, but if it is, it's a mistake to get in the hardware business for a dotcom like Google. Google is not buying Motorola (they guys with the satellites), but Motorola Mobility Holdings (the cellphone side).


Unless! Google pulls Android from other platforms and reserves it for its own mobile division. That would be exciting because Google could become like Apple and control the ecosystem of hardware sales based on demand of the OS.

Reply Score: 5

RE: Mistake by Google
by terrakotta on Mon 15th Aug 2011 12:38 in reply to "Mistake by Google"
terrakotta Member since:
2010-04-21

I think the succes of the iphone attests that more can be done by controlling the complete stack. Microsoft has yet to show that it can be profitable in markets where there are more than 3 players to begin with. They even gain more money from android powered markets than from their WP7 offerings.

Reply Parent Score: 3

RE[2]: Mistake by Google
by libray on Mon 15th Aug 2011 12:44 in reply to "RE: Mistake by Google"
libray Member since:
2005-08-27

Would you agree that the complete stack has to mean either higher license costs for Samsung and HTC or reserve Android for Google only?

I'm thinking about the Nokia move now and if they jumped over to WM because they had this concern over Android.

Reply Parent Score: 2

RE: Mistake by Google
by Morgan on Mon 15th Aug 2011 12:45 in reply to "Mistake by Google"
Morgan Member since:
2005-06-29

Since when is Microsoft a software only company? My Xbox 360 begs to differ. And it's probably the second most useful thing to come from the company, right behind Windows 7 (speaking of my own experience of course). I rarely play games on the Xbox, it's more of a digital hub for me. I have access to Netflix streaming and Hulu Plus, as well as all the media files on my desktop when I choose to have it booted in Windows.

As for Windows 7, it has made me like the Windows OS again, after years of loathing Vista and tolerating XP.

All that said, I can't wait to see Google/Moto turn the tables on Microsoft and Apple in the whole patent fiasco. Sure, it's fighting dirty but it's nothing the other two haven't already done. Now maybe HTC and Samsung will be left alone to make great phones without having to fight in court for the right to stay in business.

Edit: And I realize as soon as I hit "Submit" that you were likely speaking within the realm of phone hardware. My apologies.

Edited 2011-08-15 12:51 UTC

Reply Parent Score: 6

RE[2]: Mistake by Google
by d_Yn on Mon 15th Aug 2011 14:12 in reply to "RE: Mistake by Google"
d_Yn Member since:
2005-07-06

have you ever tried to `lspci -v` on your xbox? it was manufactured by NVidia down to its last screw.

Reply Parent Score: 2

RE: Mistake by Google
by Neolander on Mon 15th Aug 2011 13:01 in reply to "Mistake by Google"
Neolander Member since:
2010-03-08

I don't think that controlling the whole stack would be a bright idea for Google. If they fight Apple using Apple's own weapons (exclusively targeting the high-end to reduce fragmentation, brand image cultivated through an extreme marketing budget and the cult of Jobs' personality, pretty cases to compensate the ugly specs, simplicity at the expense of efficiency...), they are probably up for a good beating. Apple have been there for a low time, they know the rules of the game well, whereas Google don't.

Edited 2011-08-15 13:02 UTC

Reply Parent Score: 2

RE[2]: Mistake by Google
by Tony Swash on Mon 15th Aug 2011 13:08 in reply to "RE: Mistake by Google"
Tony Swash Member since:
2009-08-22

Apple's own weapons (exclusively targeting the high-end to reduce fragmentation, brand image cultivated through an extreme marketing budget and the cult of Jobs' personality, pretty cases to compensate the ugly specs, simplicity at the expense of efficiency...).


If you genuinely think that that is an accurate summary of the reasons for the success of Apple's products I pity you. Sorry to seem harsh but it's true.

Reply Parent Score: 1

RE: Mistake by Google
by Soulbender on Mon 15th Aug 2011 14:55 in reply to "Mistake by Google"
Soulbender Member since:
2005-08-18

As Microsoft can attest, much more can be done by being a software only company.


Like what? Fail completely as a mobile OS provider?

Reply Parent Score: 5

jabbotts Member since:
2007-09-06

They will already be able to do this. They simply need to tap natural market forces to do it.

Consider this "what-if". Google produces hardware units that provide a vanilla Android experience; "this is Android without BS vendor curruptions to 'differentiate'"

Now, other hardware vendors must compete against Google's own hardware/software. Overload your phones with vendor modified UI or "value add" baggage software; Stock Google phones provide a better experience so you loose and the consumer gains. Withhold updates or ignore Android supported features you want to sell in a higher price point bit of hardware; Stock Google phones update against the unmodified official distro and support the full feature set available in the software so you loose and the consumer gains.

This could re-introduce some natural market forces back into mobile and give Android a potent way to address "fragment for self interest" aproach vendors have taken to Android so far.

Reply Parent Score: 3

cdude Member since:
2008-09-21

Extend that with regular software-updates (no customization needed, testing done by google and deploying to the Motos on the very first day of release), a secure long term strategy (Moto will do Android now and forever) and interesting business values (even closer combining with google services, protocols and technologies). All that will be available for other vendors too but now one of the major players will stick close to what's in the best interest for Android, google, the ecosystem, the long term strategy and not only focus in a unpredictable way on it's own short term stock-curve. That's an advantage for Moto, google, Android and it's partners.

Edited 2011-08-16 02:08 UTC

Reply Parent Score: 1

RE: Mistake by Google? Hmmmm ...
by glarepate on Mon 15th Aug 2011 20:16 in reply to "Mistake by Google"
glarepate Member since:
2006-01-04

Unless! Google pulls Android from other platforms and reserves it for its own mobile division. That would be exciting because Google could become like Apple and control the ecosystem of hardware sales based on demand of the OS.


1.) Today at the announcement conference call they promised [yet again] to keep releasing Android as open source.

2.) Even if they don't do that and simply stop releasing, and only produce new code under a different license, the existing code is already out there. It will either be abandoned, hurting the Android platform's spread, or give rise to massive fragmentation as everyone forks off on their own individual tangent starting from the existing code base, hurting Android.

So much for excitement. (o;)

Reply Parent Score: 2

cdude Member since:
2008-09-21

Keeping Android open and the partners strong is inline with spreading google services over the phone-landscape. Aborting that means hurting the cash-cow. google will not be that stupid.

Reply Parent Score: 1

RE: Mistake by Google
by modmans2ndcoming on Mon 15th Aug 2011 22:59 in reply to "Mistake by Google"
modmans2ndcoming Member since:
2005-11-09

They bought them for the patents and to make themselves a party to an active litigation.

Reply Parent Score: 2

RE[2]: Mistake by Google
by MollyC on Tue 16th Aug 2011 20:25 in reply to "RE: Mistake by Google"
MollyC Member since:
2006-07-04

13 billion seems like quite a lot just for that.

Reply Parent Score: 2

RE: Mistake by Google
by OSbunny on Mon 15th Aug 2011 23:00 in reply to "Mistake by Google"
OSbunny Member since:
2009-05-23

Mistake is exactly what I first thought. This is how you loose your focus. There is so much more money to be made online why would you get into the commodity hardware business?

Reply Parent Score: 1

RE[2]: Mistake by Google
by cdude on Tue 16th Aug 2011 02:14 in reply to "RE: Mistake by Google"
cdude Member since:
2008-09-21

That's simple. To keep your focus and keep on to make more money online what is where Moto is of help.

Edited 2011-08-16 02:15 UTC

Reply Parent Score: 1