Linked by Thom Holwerda on Fri 28th Oct 2011 14:49 UTC
PDAs, Cellphones, Wireless Remember when Apple surpassed Nokia to become the world's best-selling smartphone manufacturer? Well, Apple only had one quarter to enjoy this title, since Samsung just soared past them by quadrupling its smartphone shipments, making Samsung the largest smartphone manufacturer in the world. Update: As was noted in the comments, Apple also uses shipments - they just call them sales. Straight from their SEC filing.
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RE[6]: Numbers
by MOS6510 on Fri 28th Oct 2011 20:15 UTC in reply to "RE[5]: Numbers"
MOS6510
Member since:
2011-05-12

I have no idea. I guess non-Apple shops report, just like Apple stores, what they have sold.

The numbers Apple report are very likely correct, Apple would be in violation of US law if they weren't.

Reply Parent Score: 1

RE[7]: Numbers
by JAlexoid on Sat 29th Oct 2011 13:45 in reply to "RE[6]: Numbers"
JAlexoid Member since:
2009-05-19

They do count shipments to carriers/operators/resellers as a sale(aka revenue)

To quote the SEC 10K filing from Apple:
Part II. Item 7. Page 26
Critical Accounting Policies and Estimates > Revenue recognition

Net sales consist primarily of revenue from the sale of hardware, software, digital content and applications, peripherals, and service and support contracts. The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable, and collection is probable. Product is considered delivered to the customer once it has been shipped and title and risk of loss have been transferred. For most of the Company’s product sales, these criteria are met at the time the product is shipped. For online sales to individuals, for some sales to education customers in the U.S., and for certain other sales, the Company defers recognition of revenue until the customer receives the product because the Company retains a portion of the risk of loss on these sales during transit.

Reply Parent Score: 5

RE[8]: Numbers
by MOS6510 on Sat 29th Oct 2011 18:55 in reply to "RE[7]: Numbers"
MOS6510 Member since:
2011-05-12

Then I wonder why Apple says "sold" and most companies say "shipped" and people point at the difference between those terms. Of course the difference reflects on the question of changing marketshare, but not on money collected.

Demand for Apple stuff is sow high that there is little difference between shipped and sold for them anyway.

Does Apple sell their iPhones to stores and does Samsung let stores sell their devices in commission, taking back unsold devices?

Reply Parent Score: 1