Linked by Thom Holwerda on Tue 3rd Jan 2012 23:04 UTC
"Of all the ways you might have imagined Microsoft screwing up, 'making something fantastic' is probably last on the list. As every business student will tell you, the first and most important step to success is making a quality product. Yet, Microsoft seem to have found themselves in the very strange situation of making something very good - their mobile platform, Windows Phone - and actually doing worse than before. Even more confusing, however, is that it might be Microsoft's commitment to finally get it right this time that has hurt them. And somewhere in this mess, there are a number of lessons for some very new challenges to businesses."
Thread beginning with comment 502045
To view parent comment, click here.
To read all comments associated with this story, please click here.
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[2]: Just like ...Zune...
by JAlexoid on Wed 4th Jan 2012 11:17
in reply to "RE: Just like ...Zune..."
Member since:2009-05-19
Microsoft does not Market or advertise well to consumers.
They can advertise all they want, it still will not sell.
In addition I give you my preferred distilled definition of marketing:
the management process responsible for identifying, anticipating and satisfying customer requirements profitably
Member since:
2009-12-13
I agree. Windows Phone is failing not because it is great, but simply due to a disconnected and dysfunctional Microsoft view of what "Great" marketing is.
Microsoft does not Market or advertise well to consumers. They have incredible power to 'push' products, but seem to be absolutely clueless at being able to sell an idea to people.
"Windows" phone... What a F'g crap poor name for a consumer product. Why not just call it "Prune" Phone?
metroPhone would have at least made more sense. No body wanted Windows on a Tablet, nobody liked Windows on a Phone. They got it right with the sexy new UI and min. req. for hardware and took a big turd on marketing.