Linked by Matthew Johnson on Tue 31st Jan 2012 22:24 UTC
PDAs, Cellphones, Wireless In its analysis of last year's smartphone market in the U.S., NPD found that market share for Apple's iOS went up following the release of the iPhone 4S, to 43 percent of all smartphone sales in October and November from 26 percent in the third quarter. Android, meanwhile, retained its lead, but lost market share towards the end of the year, dropping in October and November to 47 percent from 60 percent in the previous quarter. These are some dramatic shifts in market share but what do they really mean to you and me?
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Sales are sales, market share is market share. It’s pretty easy to understand. Here quoting wikipedia: "Market share is the percentage of a market accounted for by a specific entity."

Android gained market share in Q4, they did not lose it ‐ it just did not gain as much as it had previously been gaining.

If you want to make the argument that Android's market share increased in Q4, it would help if you came up with a graph or data that backed up your assertion.

The graph you linked to very clearly shows the market share of Android (as a percentage of smartphone sales) reducing from 60% in Q3 2011 to 47% in Oct/Nov 2011.

47% is less than 60%.

"Had they gone from 20% share in Q1 to a 40% share in Q2 and onto a 47% share in Q3 then you could say that their market share growth reduced.

That is exactly what happened and my issue with this article ‐ it is based on the faulty premise that Android market share shrunk.

Look again at the figures on that graph that you linked to. The real figures for Android were 51% in Q1, 52% in Q2, 60% in Q3, and then 47% in Oct/Nov 2011.

It's only by ignoring the partial Q4 figures that you can say that the Android market share growth reduced.

It sounds to me as if you are trying to argue that the installed base (or total cumulative sales) of Android kept growing at a faster rate than their competitors. That the size of the "Android market" (i.e. the number of people to whom developers can sell applications) grew by more than any competitor in Q4. That assertion is backed up by the graph you linked to, and the stated fact that Android maintains the top market share position. That is a very different argument from the one you have been making though.

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