Linked by David Adams on Tue 14th Feb 2012 17:24 UTC
Apple Today Samsung AV product lead Chris Moseley had comments about Apple's rumored entrance into the television marketplace that sound eerily similar to that which Palm CEO Ed Colligan's said a few years back about how Apple's ability to simply walk into this market and figure it out like they had managed to do after years of research.
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Neolander
Member since:
2010-03-08

I agree that this sentence is wrong, but I would rather say TVs are about picture quality AND having lots of future-proof video inputs.

As has been seen many times in the past, it's best to separate concerns in electronic devices which are supposed to last. In this scheme, TVs are about displaying video input and "standard" broadcasts, but the rest is best left to specialized and most of all replaceable external devices.

How many people have bought these expensive TV sets with an integrated VCR recorder only to discover that DVD was the new king a few years after ?

In my opinion, TV manufacturers should focus on making it easier to plug peripherals in. Like, easing the switch between them, automatically detecting when a new device is plugged in, letting users give a name to each...

Edited 2012-02-14 18:54 UTC

Reply Parent Score: 5

David Member since:
1997-10-01

I agree with you. I think what the TV market needs for "future proofness" might be to have a general-purpose computer built in and a relatively open "app store" model that allows 3rd party developers to provide various services and customizations of the user experience. Unfortunately, broadcast TV is still going to be king, so unless Apple can work out some kind of partnership with, for example, a satellite provider to provide the raw feed of broadcast TV, in much the same way that they "dumb piped" AT&T with the iPhone, then their TV strategy is going nowhere.

But it would be cool if they could figure out a way to replace the interchangable set-top box model of today with a software-based ecosystem.

Reply Parent Score: 1

Neolander Member since:
2010-03-08

I wouldn't hold my breath on Apple providing an open anough "app store" model that other actors would do as they please with it.

Some examples of stuff which I wouldn't see Apple allowing :
-Any kind of adult content
-News that do not praise Apple and Apple products
-Anything that resembles or replaces Apple-provided functionality, even if it does it better

But I may be overly negative on those matters.

Edited 2012-02-14 19:02 UTC

Reply Parent Score: 6

malxau Member since:
2005-12-04

I agree that this sentence is wrong, but I would rather say TVs are about picture quality AND having lots of future-proof video inputs.


We'll have to wait and see, but I'd expect Apple to deliver a highly integrated and simple product that drives users into its content at every opportunity. External inputs are a negative for Apple.

How many people have bought these expensive TV sets with an integrated VCR recorder only to discover that DVD was the new king a few years after ?


IMO that's the challenge Apple has to overcome. Historically they sell devices that are replaced every couple of years. Either they can make TVs disposable, or they need to compete in a market where long term support matters, and Apple haven't done well with that in the past. Fortunately a network-based device won't need to be thrown away due to changes in removable media formats.

Reply Parent Score: 2

clasqm Member since:
2010-09-23

The future of "TV" is about having exactly ONE future-proof input.

Wi-Fi.

If Apple builds a "TV", expect all those inputs at the back of the box to be gone. there will be a power jack (unless that goes inductive). Apple is about reducing holes in the box, not multiplying them.

Reply Parent Score: 2

Thom_Holwerda Member since:
2005-06-29

If Apple builds a "TV", expect all those inputs at the back of the box to be gone.


So... No input for my Xbox360?

Fail.

Reply Parent Score: 2

Neolander Member since:
2010-03-08

I would argue that Wi-Fi is not a future-proof way to transmit video streams in itself. It all depends on which protocol is used over the Wi-Fi connexion.

If a wifi connexion is used to exchange traffic using a proprietary encrypted protocols whose keys remain the property of Apple (think Airplay), then the system is not future proof because it relies on the good will of a single market actor : if Apple go bust or batshit insane, your TV becomes useless unless you are able to break through the protocol's vendor lock-in.

To the contrary, if one uses a protocol controlled by a relatively independent standard organization, supported by most major TV manufacturers, and whose spec is available for a reasonable price under fair, reasonable, and non-discriminatory licensing terms (think DLNA), then an acceptable level of future-proofness may be reached.

(Well, as far as I'm concerned, the ideal situations would be if the spec was also free for non-commercial use, since not everyone has the industrial budget of $10000/yr that DLNA membership costs, but one can always dream...)

Edited 2012-02-15 08:54 UTC

Reply Parent Score: 2

MOS6510 Member since:
2011-05-12

I doubt they would do that.

Even while an Apple TV would replace those (assuming) people would still want to connect a dvd/bluray player or even a vhs recorder.

Also game consoles like the Wii, Playstation and Xbox aren't replaced by an Apple TV, unless it's also a game console which I would find very strange. iOS games, maybe, but they are not in the same league as console games.

Overall I think Apple would cut out a lot of potential customers if they didn't provide the connectivity.

And I'd like to connect my Atari 2600!

Reply Parent Score: 3

0brad0 Member since:
2007-05-05

The future of "TV" is about having exactly ONE future-proof input.

Wi-Fi.

If Apple builds a "TV", expect all those inputs at the back of the box to be gone. there will be a power jack (unless that goes inductive). Apple is about reducing holes in the box, not multiplying them.


Yay! Way to provide a useless product no one wants not to mention relying on WiFi as "future proof" is doing exactly the opposite.

Reply Parent Score: 2