Linked by Thom Holwerda on Fri 17th Feb 2012 22:42 UTC
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Member since:
2008-03-10
These explanations for new logos - do they come from the design consultants (to help justify their costs) or from corporate HQ?
One of my favourites is BP's:
"The colours of the 'Helios' - named after the Greek god of the sun – suggest heat, light and nature. It is also a pattern of interlocking shapes: like BP, a single entity created by many different parts working as one."