Linked by Thom Holwerda on Tue 17th Apr 2012 09:40 UTC
PDAs, Cellphones, Wireless European carriers are dissatisfied with the Nokia Lumia phones, Reuters has found out. According to the carriers, the Lumia phones are simply "not good enough" to compete with the iPhone and Android phones. Nobody comes into stores asking for windows phones, and one carrier executive said "if the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell". Ouch.
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RE[2]: Lazy carriers
by boblowski on Tue 17th Apr 2012 13:23 UTC in reply to "RE: Lazy carriers"
boblowski
Member since:
2007-07-23

No, I agree with blue_fox there, that's too simplistic.

Manufacturers can only do so much. In a modern marketing environment it's impossible to get the right products to the right market without the proper support of the channel.

Now I understand that those in the channel prefer the easy money first. But to justify their lack of willingness to invest in products and markets with a simple 'the manufacturer should try harder', that's a bit steep.

To see just how short-sighted that is, just look at Apple retailers and distributors: they sell a product with a huge mind share and market pull, but with almost no profits left for anyone actually selling it.

Reply Parent Score: 1

RE[3]: Lazy carriers
by arpan on Tue 17th Apr 2012 14:08 in reply to "RE[2]: Lazy carriers"
arpan Member since:
2006-07-30

Ummm... your example proves the exact opposite. Apple had no presence in the mobile phone market, but then they came out with a fantastic product, and people bought it. That is why they are so profitable now and command such high margins.

At the time that the iPhone was released, Apple was a much smaller company, far smaller than Microsoft & Nokia, but they succeeded because they made a great product.

The Lumia & Windows Phone 7 are good, but they aren't good enough to succeed. Maybe once Windows 8 launches, a lot more apps will be developed for Metra and Windows Phone 7 will finally have great apps. But until then, it doesn't make sense to buy a Windows Phone, especially, since there is no guarantee that they will be upgraded to the NT kernel.

Reply Parent Score: 2

RE[4]: Lazy carriers
by boblowski on Tue 17th Apr 2012 14:47 in reply to "RE[3]: Lazy carriers"
boblowski Member since:
2007-07-23

Ummm... your example proves the exact opposite. Apple had no presence in the mobile phone market, but then they came out with a fantastic product, and people bought it. That is why they are so profitable now and command such high margins.


I'm not arguing the merits of the product -- I don't own an Android or Lumia device -- I'm just stating that to negate the role of the channel is way too simple, and that was what blue_fox' post was about.

Obviously Apple did everything (business wise) right. They (and they alone) indeed make a very decent profit. No arguments there.

The position the carriers now take is to quote blue_fox 'corporate whining'. If they are not willing to invest in selling competing products and developing new markets, they will end up in the same position as many Apple Premium Resellers now find themselves, that is selling a desired premium product, but not earning a penny from it.

Reply Parent Score: 1