Linked by Thom Holwerda on Wed 6th Jun 2012 23:34 UTC
PDAs, Cellphones, Wireless Bloomberg: "Microsoft, which has tightly controlled the number of ARM-based devices it is supporting at first to ensure quality, opted not to work with HTC after initial discussions with the company, said two people familiar with the matter. The world's largest software maker decided HTC didn't have the sales volume needed and had less tablet experience than some of the other vendors it could choose to work with for the first round of devices, the people said." HTC was the first company to build a Microsoft-powered smartphone. Now, they're not allowed to build Windows 8 tablets.
Thread beginning with comment 521098
To view parent comment, click here.
To read all comments associated with this story, please click here.
DeadFishMan
Member since:
2006-01-09

Actually it seems like you did not read the article, not the parent poster.

MS is ditching HTC because it thinks that HTC do not have the volume of sales that they are expecting to push their tablets into the market which is odd because:

1) As a OS-only company whose platform is struggling to keep the pace and stay in a distant third place from the top contenders, MS cannot afford to ditch hardware partners unless they are really confident that their partnership with Nokia will really pay off (highly unlikely given the current state of affairs!)

... and...

2) HTC has been a MS strong supporter since day one, building and selling Windows Mobile devices, putting out some of the first WP7 phones when almost nobody else would, bending over to their bullshit patent racketeering with Android and is a brand that slowly built its mindshare among smartphone consumers.

The home screen thing is just grasping at straws and something that could have been worked out during negotiation. Nope. MS is sending a message to HTC saying that they really appreciate their smartphone business but stay the fuck off our tablet business!

Perhaps MS do not consider them big enough to warrant allocating the engineering resources to assist them to build the devices and that this would be better spent with Samsung and the likes but even it is really the case it still sounds like a slap in the face of one of your best friends and the kind of thing that may bite them in back in the future...

Reply Parent Score: 14

lemur2 Member since:
2007-02-17

MS is ditching HTC because it thinks that HTC do not have the volume of sales that they are expecting to push their tablets into the market


MS want a good volume of sales in the tablet market, so they decide to drop a potential OEM, forcing them to ship only competing OS software on their tablets.

Seems legit.

Edited 2012-06-07 10:39 UTC

Reply Parent Score: 5

Nelson Member since:
2005-11-29

They can ship Windows 8 x86 tablets.

Reply Parent Score: 2

kaiwai Member since:
2005-07-06

The home screen thing is just grasping at straws and something that could have been worked out during negotiation.


Which is a load of crap - HTC wanted to take the operating system and turn it into something that is uniquely HTC whilst Microsoft wished to maintain a consistent look and feel across the multiple devices on offer. Microsoft was never going to compromise - it was a decision that they made for Windows Phone 7 when they first launched it so it is hardly surprising that they would keep the same policy through to Windows Phone 8 and Windows RT.

btw, there is no need to 'brand' your phones when you phones are actually good enough already and don't need gimmicky crap loaded onto them. The fact that we're in 2012 and HTC is still shipping Windows Phone 7 devices with only 16GB of storage tells me that support Windows Phone 7 has been a complete charade rather than a genuine enthusiasm for the platform. How about HTC launching a Windows Phone 7 device with at least 64GB of storage and then I'll believe that HTC is serious when it comes to supporting Windows Phone 7.

Edited 2012-06-07 16:15 UTC

Reply Parent Score: 2

Thom_Holwerda Member since:
2005-06-29

Why would they pour all that energy in a platform only three people and a cow have bought into?

I fully understand HTC not giving two shits about WP7.

Reply Parent Score: 4

phoenix Member since:
2005-07-11

Considering their latest flagship Android phone, the One X, only comes with 16 GB of storage and lacks an SDCard slot of any kind, why would you expect them to build a WP7 phone with more than 16 GB of storage?

Reply Parent Score: 3

Adurbe Member since:
2005-07-06

Microsoft have chosen to limit the number of OEM they want to partner with at launch. I can only assume that this is so they can put in the quality control at an early stage as a bad launch rep is near impossible to shake.

Look at the companies they are working with Asus and Toshiba. These are companies with hardware experiences And with a foot(leg) in the business markets. This is something HTC simple come nowhere Near matching. All this announcement tells me is Microsoft want to make the first Windows tablets for Business markets. The consumer (HTC) market will be one they can try to break into later.

In my view, HTC are not being snubbed, they are simply not in a position to enter the market Microsoft wants/needs.

Why did everyone use windows at home? Because that's what they used at work.

Reply Parent Score: 2

Fergy Member since:
2006-04-10

Microsoft have chosen to limit the number of OEM they want to partner with at launch. I can only assume that this is so they can put in the quality control at an early stage as a bad launch rep is near impossible to shake.

Must be hard for a small startup like MS to provide enough resources for HTC.

Reply Parent Score: 6