Linked by Thom Holwerda on Thu 14th Jun 2012 15:15 UTC, submitted by Jos
PDAs, Cellphones, Wireless And the burning platform is still, uhm, burning. "Chief Executive Stephen Elop is placing hopes of a turnaround on a new range of smartphones called Lumia, which use largely untried Microsoft software. But Lumia sales have so far been slow, disappointing investors." It's a shame to see a once proud company in such a downward spiral, but alas, it's the way of business. If you get complacent - as Nokia had gotten - you will fail.
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RE[6]: Its a restructuring
by cdude on Fri 15th Jun 2012 08:19 UTC in reply to "RE[5]: Its a restructuring"
cdude
Member since:
2008-09-21

> Ask someone about the N9, then ask them about Lumia

Sure, the N9 was not even for sold in most of the lucrative markets and there was no marketing at all.

And yet while more people know what a Lumia is and lesser what a N9 is the N9 sold better then the Lumia.

> the Lumia buzz is huge

Yes. Lots of dollar went into marketing. Articles are written, positive reviews are payed for and Buzz is produced.

And yet Lumia sells so bad that it has a marketshare of under 2%!

> You'd have them abandon the US market? You know that
> the N9 has no LTE, right? That's a non starter for
> almost every carrier nowadays save for T-Mobile.

The N9 was never supposed to be sold in the US. The US was never a profitable market for Nokia. In fact the US is very much irrelevant compared to markets like Asia.

Also Lumia is not successful in the US either. Please look at official sales-numbers rather then the Amazon top-list BS.

Remember that the N9 was the very first device. More devices where already in the pipeline. Do not believe any statement Elop gave. It's the PureView-lie applied to N9.

> So they'd switch a phone which is 100,000
> apps behind Windows Phone

You are calculating wrong. To that number of applications you need to add the number of Symbian applications thanks to Qt.

That the porting never happened is caused by Elop killing both platforms. From that moment Symbian crashed down and went from the market-leading mobile OS (double as much sells as it's closed competitor) to a dying, outsourced, unsupported and outdated niche-OS. Samsung Bada took over and is quit successful on that.

> And you talk about Nokia making bad decisions?

Well, Nokia lost 70% of it's value in just a year. All forecasts where assuming lesser then 5% and they did fall 70%! All that after the burning Nokia memo. This was the biggest management mistake in history and yes, it was a bad decision. It kills Nokia.

> Lumia is, and always was their best bet.

If your target are <2% marketshare then yes. With everything else you could not have reached that target but would always be >2% (just like the case with Samsung Bada and Symbian).

> Again, for the fourth time, the problem is NOT
> with the Lumia line.

True. The problem is that Nokia depends on the success of the Lumia line.

> Let's assume that they went with MeeGo instead of
> Windows Phone, what exactly is it that would put
> them on firmer footing than they are now?

More sells that are more lucrative per sold unit?

Symbian would still selling well enough to make profit rather then huge loses?

Both would form one eco-systems with Qt as bridge between them making each other even stronger?

Nokia would still have full control over it's stack and not highly dependent on Microsoft cash-fusions and good-will to survive?

If Microsoft does not like to waste resources to make Lumia run with Win8 then Nokia can do nothing about that. Result is Lumia will not run Win8 and that hurts Lumia-salles. This kind of dependency is fatal.

Edited 2012-06-15 08:30 UTC

Reply Parent Score: 3