Linked by Thom Holwerda on Mon 9th Jul 2012 02:01 UTC
Microsoft "Analyzing one of American corporate history's greatest mysteries - the lost decade of Microsoft - two-time George Polk Award winner (and V.F.'s newest contributing editor) Kurt Eichenwald traces the 'astonishingly foolish management decisions' at the company that 'could serve as a business-school case study on the pitfalls of success'."
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RE[7]: Nonsense.
by demetrioussharpe on Mon 9th Jul 2012 16:28 UTC in reply to "RE[6]: Nonsense."
demetrioussharpe
Member since:
2009-01-09

But you said "computer", not extra stuff.
As I assume that an Apple user will only buy a computer made by Apple and nothing else, that product is exactly the same whatever the way you get it: a shiny white box with a fruit logo on it, a picture, a few letters and a barecode beside green-washing logos.

How can it matter from which store you get that box, when it's clear they're all the same anyway?

Sure, if you don't know exactly what's your computing device needs are, you're better in the hand of Apple than anywhere else. After all, Apple is *the* brand that knows what's better for anyone...


Very many Apple users know exactly what they want & need. They just go for the total experience. In the same way that we like the total experience provided by Apple products, we also like to have a good overall experience when we go shopping. We won't be going to Best Buy for those products, because buying Apple products from a non-Apple Store site is very much similar to using Apple products with Windows machines - it's very dissatisfying.

Reply Parent Score: 1

RE[8]: Nonsense.
by phoudoin on Mon 9th Jul 2012 20:46 in reply to "RE[7]: Nonsense."
phoudoin Member since:
2006-06-09

Very many Apple users know exactly what they want & need. They just go for the total experience. In the same way that we like the total experience provided by Apple products, we also like to have a good overall experience when we go shopping. We won't be going to Best Buy for those products, because buying Apple products from a non-Apple Store site is very much similar to using Apple products with Windows machines - it's very dissatisfying.


To summarize, you're after experience luxury.

Technically speaking, there is absolutely no reason that an iDevice from an Apple sanctified box assembled at an oversea Apple sanctified manufacture behave differently whatever was the sale store.

The proof being the amount of iPhone worldwide that wasn't sold in an Apple store and *still* works perfectly, and without which Apple will never reach the place there are today. And that was way before they opened stores worldwide.

You don't need to have a branded store to sold a very good product. Being very is good is far enough.
You need a branded store to reinforce your trademark's image, to make it hype for instance.

Let's hope for Apple that their products will stay very good, or the hype could produce counter-effect fast.

Reply Parent Score: 3

RE[8]: Nonsense.
by zima on Mon 16th Jul 2012 23:47 in reply to "RE[7]: Nonsense."
zima Member since:
2005-07-06

Very many Apple users know exactly what they want & need. They just go for the total experience.

And then their world is disrupted by powers-that-be in such mean ways as, say, adding mouse buttons... (and having to accept that the new-old way is better after all)

Reply Parent Score: 2