Linked by Thom Holwerda on Sat 14th Jul 2012 00:04 UTC
In the News A fascinating difference in smartphone buying behaviour got highlighted today. In the US, Apple has double the market share of its nearest competitor, Samsung. However, in The Netherlands, the swamp I call home, the situation is completely reversed; Apple sits at 10% of the smartphone market, Samsung at 19.6%. Is this indicative of Europe as a whole? Could German, French, Polish, British, Spanish, Italian, etc. readers give local information from their own countries? I'm intrigued.
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Some possible causes for Apple's dominance in America (which also explains the tilted coverage by the myopic American media).

1. US is credit based economy so people rush to buy the products with upfront 'subsidy' but attached with a contract period. It is the carrier induced 'subsidy' that makes the iPhone so much more affordable/attractive.

2. In large markets like India getting credit is not easy, so the market is driven by outright purchases (and the high price of Apple products do not offer the customers the right value for money, the perceived 'snob value' of Apple products not withstanding.)

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