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Installed base is most relevant to developers, and developers can target both WP7 and WP8 by just making a WP7 app. So the installed base won't start from zero.
Developers targeting WP8 exclusively in the beginning will probably be large game studios (because of DirectX and high end hw support), but for them WP7 was suboptimal anyway.
"Old" WP7 apps will continue working on WP8.
I think with the dramatic cut in workforce (10,000 this year) combined with the dramatic financial losses, it's fair to say that so far the WP strategy hasn't been working.
I think it's unlikely WP8 will make much of a difference for Nokia, especially since zero of Nokia's phones right now will run it.
It's released in late October, and Nokia better have a phone ready. Even then, they'll be competing with the release of the next iPhone and dozens of hot Android phones. And in the meantime Nokia is bleeding cash.
My guess is Nokia will probably get picked up by MS in a fire sale (at least, that's their best case scenario).
Microsoft could pull the ultimate dick move, and release their own WM phone, a la surface. OEMs haven't exactly embraced WM, so they may decide to go it alone. Wounded Nokia wouldn't likely be able to compete with that.
Edited 2012-07-20 04:01 UTC
They also (or foremost) compete against other WP8 resellers. Do we have numbers from Samsung and HTC meanwhile? Not yet I think. If we believe in comCast and Nielsens then both, every of them, sold more WP7 devices then Nokia. That was when most already dropped out of WP7 and only those 3 left. With WP8 there will be more competition and others may invest into there WP8 devices too (with more resources and money on hand). Nokia needs to hurry up to compete against the other WP8 resellers, against Android and against iphone. I think it becomes more difficult to get a decent share even if the WP8 share is bigger then the WP7 share was/is.
I think too that WP8 makes not much differences for Nokia. It will make for Microsoft but Nokia will have a hard time to ever get back where they stand at when Elop took over. When they reach more then 10% then its already very good. I doubt they will.
Edited 2012-07-20 07:52 UTC





Member since:
2008-12-26
Somewhat to the contrary, the validity of WP strategy will only be shown once WP8 is in the shops. It's not a "restart", rather WP8 picks up where WP7 leaves off (scaling to modern hw, supporting native development, etc) and allows the platform overall compete head-to-head with high end Android.
"Old" WP7 apps will continue working on WP8.