Linked by Thom Holwerda on Thu 19th Jul 2012 18:32 UTC
Nokia just posted its quarterly results - including shipped devices - and it's not looking good. Massive losses, sales dropping, and no growth in Lumia sales in the US. The company is losing money hand-over-fist, and with Windows Phone 8 still months away, the company warns the next quarter will be just as bad.
Thread beginning with comment 527393
To view parent comment, click here.
To read all comments associated with this story, please click here.
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[2]: "It costs $450 in marketing ..."
by tylerdurden on Thu 19th Jul 2012 21:45
in reply to "RE: "It costs $450 in marketing ...""
Member since:2009-03-17
RE[3]: "It costs $450 in marketing ..."
by Radio on Thu 19th Jul 2012 22:12
in reply to "RE[2]: "It costs $450 in marketing ...""
Member since:2009-06-20
Hey, strange coincidence: "Microsoft posts net loss of $492 million for Q4 2012 despite record revenue".
http://www.theverge.com/2012/7/19/3170390/microsoft-posts-net-incom...
RE[2]: "It costs $450 in marketing ..."
by cdude on Fri 20th Jul 2012 08:48
in reply to "RE: "It costs $450 in marketing ...""
Member since:2008-09-21
Microkia? Microsoft and Nokia are both burning cash on that. Elop himself admitted that Nokia was allocating 3x the money for there previous biggest marketing push. Plus the price-drops, the $100 discount for Lumia900, the free phones for AT&T sales, etc. So, its not Microsoft alone but also not Nokia alone.
Edited 2012-07-20 08:51 UTC
Member since:
2006-01-06
http://www.theregister.co.uk/2012/07/16/nokia_lumia_sales_guesstima...
A very lucrative market.
and who's paying that marketing cost? Hint: Starts with "M".